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Chameleon

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What Chameleon is

Chameleon helps software teams adapt in-app experiences to products, users, and their journeys. It builds product and user context, identifies friction, delivers personalized guidance, and monitors outcomes. Teams can create product tours, embeddables, microsurveys, checklists, tooltips, and modals with a no-code builder. A/B testing and sampling support control groups or multivariate experiments. Listed AI agents include Copilot, Ranger, Compass (beta), and Prism (beta); Compass and Prism use AI credits. Chameleon lists more than 30 integrations, including HubSpot, Mixpanel, Salesforce, Slack, Zapier, and Linear. Pro, Growth, and Enterprise include third-party integrations, webhooks and APIs, and an MCP server. Pricing scales by monthly tracked users, defined as uniquely identified profiles sent during the previous 30 days. Startup is $279 a month for 2,000 MTUs; Pro is $750 a month from 5,000 MTUs; Growth is $1,250 a year as listed, billed annually from 1,250 per month for 5,000 MTUs. Enterprise pricing is custom. A 14-day trial provides Enterprise-level access without a credit card.

Who it suits

It suits software teams creating targeted onboarding, guidance, and experiments inside web products or through APIs. Plans address teams with different tracked-user volumes and support needs.

What it does well

  • No-code builder for varied in-app guidance
  • A/B testing with control or multivariate groups
  • More than 30 listed integrations
  • 14-day Enterprise-level trial without credit card
  • Localization and onboarding checklists available

What to know first

  • No free plan
  • Pricing scales with monthly tracked users
  • Compass and Prism require AI credits
  • Enterprise pricing is custom

Limits

Startup starts at $279 a month for 2,000 MTUs and includes 10 live Chameleon Experiences. Pro starts at $750 a month for 5,000 MTUs and allows up to 20 live experiences, while Growth starts from $1,250 per month billed annually for 5,000 MTUs.

Plans

PlanBilled and limitsPrice
Growthfrom $1,250/mo for 5k MTUs, billed annually · unlimited live Experiences · Ranger agent and Governance suite · AI Interactive Demos and HelpBar · dedicated Customer Success and onboarding$1,250 a month
Startup planStarts at $279 for 2,000 MTUs · 10 live Chameleon Experiences · Customization and targeting · Email support$279 a month
Startupstarts at 2,000 MTUs · 10 live Experiences · customization and targeting · email support$279 a month
Profrom $750/mo for 5k MTUs · up to 20 live Experiences · 10,000 AI credits · Copilot · themes and custom CSS · A/B testing and Goals · 5 languages$750 a month
EnterpriseCustom · everything in Growth · Roles & Permissions · unlimited localization · account-switching · custom contracts and procurement cyclesOn request

As chameleon.io lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Chameleon website
  2. Start the 14-day free trial without entering a credit card
  3. Choose a plan based on monthly tracked users
  4. Use the web or API platform
  5. Connect listed integrations, webhooks, APIs, or the MCP server on eligible plans

Verdict

Chameleon combines in-app guidance, experimentation, integrations, and listed AI agents for teams shaping product experiences. Its paid plans scale with tracked users, while a 14-day trial offers Enterprise-level access before purchase.

Questions

Does Chameleon have a free plan?

No. Chameleon offers paid plans and a 14-day free trial.

How much does Chameleon cost?

Startup is $279 a month for 2,000 MTUs. Pro starts at $750 a month for 5,000 MTUs; Growth starts at $1,250 a year as listed, billed annually from $1,250 per month; Enterprise pricing is custom.

Which platforms does Chameleon support?

Chameleon is available through web and API.

What integrations are available?

Chameleon lists more than 30 tools, including HubSpot, Mixpanel, Salesforce, Slack, Zapier, and Linear. Pro, Growth, and Enterprise include integrations, webhooks and APIs, and an MCP server.

Is there a free trial?

Yes. The 14-day trial provides full Enterprise-level access and does not require a credit card.

Facts from Chameleon's own pages

AI agents
The product pages describe Copilot, Ranger, Compass and Prism as agents for building, governance, product understanding and personalization. · chameleon.io, 15 Oct 2026
AI Copilot
Copilot can create, modify, analyze and optimize in-app Experiences using account context and conversational requests. · help.chameleon.io, 15 Oct 2026
Analytics
The platform reports Experience performance, completion, funnels, retention and engagement metrics. · chameleon.io, 15 Oct 2026
API
The API consists of JavaScript, REST and webhook interfaces for sending and retrieving data, managing Experiences and creating integrations. · help.chameleon.io, 15 Oct 2026
Browser support
End users can view Experiences in modern Chrome, Firefox, Safari and Edge browsers, while the Builder requires Google Chrome. · help.chameleon.io, 15 Oct 2026
Checklists and launchers
Launchers can act as onboarding checklists, menus or help-center style resource widgets inside a product. · chameleon.io, 15 Oct 2026
Chrome extension
The Chameleon Builder extension lets teams build and preview Experiences without coding and has about 7,000 users listed in the Chrome Web Store. · chromewebstore.google.com, 15 Oct 2026
Company facts
LinkedIn lists Chameleon as privately held, founded in 2015, headquartered in San Francisco and employing 11–50 people. · linkedin.com, 15 Oct 2026
Company identity
Crunchbase lists the legal name as Chameleon Intelligent Tech, Inc., a private Series A company headquartered in San Francisco with 11–50 employees. · crunchbase.com, 15 Oct 2026
Current status
Chameleon's status page currently reports all listed systems operational, including the Dashboard, Builder, APIs and JavaScript CDN. · status.chameleon.io, 15 Oct 2026
Custom JavaScript
Custom JavaScript can send data, trigger Experiences, track events and run custom actions from buttons or Launcher items. · help.chameleon.io, 15 Oct 2026
Data protection
Chameleon says its data is stored in USA-based databases encrypted at rest with AES-256, and its subprocessors are GDPR compliant and reviewed annually. · chameleon.io, 5 Oct 2026
Documentation depth
TrustRadius reviewers praised easy Segment setup and fast support but described the documentation as fairly light for deeper technical work. · trustradius.com, 15 Oct 2026
Experimentation
Chameleon supports A/B testing and conversion Goals for measuring whether Experiences drive desired actions. · help.chameleon.io, 15 Oct 2026
Framework support
Official documentation says React, Angular, Vue, Ember, single-page applications and other JavaScript web frameworks are supported. · help.chameleon.io, 15 Oct 2026
Funding
TechCrunch reported in September 2022 that Chameleon raised a $13 million Series A led by Matrix Partners, bringing total funding to $14.8 million and headcount from 30 toward 45. · techcrunch.com, 15 Oct 2026
Guidance
Its in-app experiences include product tours, embeddables, microsurveys, checklists, tooltips, and modals. · chameleon.io, 5 Oct 2026
Installation
Installation is normally done by adding a JavaScript snippet, with alternatives including npm, Google Tag Manager, Segment and Freshpaint. · help.chameleon.io, 15 Oct 2026
Integration methods
The plans page lists third-party integrations, webhooks and APIs, and an MCP server across Pro, Growth, and Enterprise. · chameleon.io, 5 Oct 2026
Integrations
Listed integrations include Segment, Salesforce, HubSpot, Intercom, Slack, Mixpanel, Amplitude, Heap, Google Analytics, Zapier, Zendesk, Hightouch and Census. · chameleon.io, 15 Oct 2026
Intended users
The about page describes Chameleon's mission as helping teams make software adapt to each individual user and their journey. · chameleon.io, 5 Oct 2026
Limit: Capterra pricing
A Capterra reviewer complained that monthly tracked-user counting charged for thousands of users during beta implementation and made pricing feel predatory. · capterra.com, 15 Oct 2026
Limit: Capterra support and complexity
Capterra reviews mention difficult customization, dependence on IT for specialized work and challenging access to help-desk support. · capterra.com, 15 Oct 2026
Microsurveys
Microsurveys collect targeted in-product feedback and can be analyzed alongside adoption data. · chameleon.io, 15 Oct 2026

Where Chameleon stands on Freedom251

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