Userflow

Name: Userflow
Price: 240 USD

Free trial APIWeb

What Userflow is

Userflow provides in-app experiences for onboarding, activation, self-serve support, and ongoing engagement. Teams can create flows and tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. Its FlowAI builder can generate editable flows, rephrase content, and translate experiences. The Adoption Agent answers questions in-app and can guide users through a flow; Studio includes 500 AI credits per month. Product Adoption Insights offers charts, funnels, and dashboards for tracking engagement and completion. Teams can build flows without engineering help, but publishing them requires installing a JavaScript snippet. Userflow also offers a REST API and MCP access for product data and managing flows and segments, with plan-specific API request limits. Essentials costs $240 a month, billed annually at $2,880 total; Studio costs $400 a month, billed annually at $4,800 total. Both include 1,000 MAUs, and Essentials or Studio can be tried free for 14 days without a credit card. There is no free plan.

Who it suits

Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing. It says the product works best for self-serve web products.

What it does well

Unlimited in-app experiences on every plan.
Includes checklists, tours, tooltips, banners, and announcements.
FlowAI can generate, rephrase, and translate flows.
Adoption Insights tracks engagement and completion.
14-day trial does not require a credit card.

What to know first

There is no free plan.
Publishing flows requires installing a JavaScript snippet.
Essentials and Studio include 1,000 MAUs.
Paid plans are billed annually.

Plans

Plan	Billed and limits	Price
Adoption Studio	1,000 monthly active users included · 3 environments · Unlimited seats	On request
Adoption Studio (annual billing)	1,000 monthly active users included · 3 environments · Unlimited seats	On request
Adoption Agent add-on	500 AI credits per month	On request
Adoption Agent add-on (annual billing)	500 AI credits per month	On request
Essentials	$2,880 total billed annually · save $720/yr · 1,000 MAUs · unlimited team members · unlimited experiences · Userflow MCP · Zapier & Slack integrations · 2 environments	$240 a month
Studio	$4,800 total billed annually · save $1,200/yr · 1,000 MAUs · unlimited team members · 500 AI credits/mo · all integrations · custom CSS · custom event trackers · 3 environments	$400 a month
Enterprise	Billed annually · Custom MAUs and AI credits · custom products and environments · security review and custom contract · priority support and SLA	On request

As userflow.com lists them, read 23 Sept 2026. The maker's own page has the final word.

Verdict

Userflow combines in-app guidance, adoption analytics, and AI features for product-led teams. It has a 14-day trial but no free plan, and publishing experiences requires adding its JavaScript snippet.

Facts from Userflow's own pages

Adoption Agent: The Adoption Agent answers users’ questions in-app and can guide them through a flow; Studio includes 500 AI credits per month. · userflow.com, 9 Oct 2026
Analytics: Product Adoption Insights provides charts, funnels, and dashboards to track in-app experience engagement and completion. · userflow.com, 9 Oct 2026
API and MCP: Userflow offers a REST API and MCP access for querying product data and managing flows and segments; the pricing page lists plan-specific API request limits. · userflow.com, 9 Oct 2026
Audience: Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing, and says it works best for self-serve web products. · userflow.com, 9 Oct 2026
Data handling: Userflow says user data is not shared with external providers and that browser-side element and text-input checks remain in the browser. · userflow.com, 9 Oct 2026
Experience types: Its core experiences include flows and tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. · userflow.com, 9 Oct 2026
FlowAI: FlowAI includes a builder that generates editable flows, rephrasing, and translation for in-app experiences. · userflow.com, 9 Oct 2026
Founded: 2018 · userflow.com, 28 Sept 2026
Headquarters: San Francisco, California, USA · userflow.com, 28 Sept 2026
Implementation: Users can build flows without engineering help, but publishing them to users requires installing the Userflow JavaScript snippet. · userflow.com, 9 Oct 2026
Integrations: The integrations page lists Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier. · userflow.com, 9 Oct 2026
Product adoption: Userflow provides in-app experiences for onboarding, activation, self-serve support, and ongoing engagement. · userflow.com, 9 Oct 2026
Security: Userflow says it meets SOC 2 Type II, ISO 27001, and GDPR standards and hosts encrypted data on Google Cloud Platform. · userflow.com, 9 Oct 2026
Support: Plans include live chat and email support; Studio includes priority support and Quickstart Onboarding, while Enterprise adds a support SLA. · userflow.com, 9 Oct 2026
Trial: Essentials or Studio can be tried free for 14 days without a credit card. · userflow.com, 9 Oct 2026
Usage limits: Essentials and Studio include 1,000 MAUs, with extra MAUs sold in blocks of 1,000 starting at $40 per month and dropping to $10 at scale. · userflow.com, 9 Oct 2026