Frigade

Name: Frigade
Price: 1000 USD

Paid APISelf-hostedWeb

What Frigade is

Frigade Assistant is an in-product assistant that learns a software product by signing in and working through customer workflows. It can answer questions, walk users through tasks on the live screen, and perform actions with Skills. As the product changes, Frigade repeats its learning process. Teams can adjust the assistant’s appearance and tools and coach its responses without code; full white-label branding is an add-on.

The assistant can draw on help centers, Notion, Confluence, PDFs, and release notes. Listed analytics connections include Segment, Mixpanel, PostHog, HubSpot, and Salesforce. For support handoff, it can open a ticket with the conversation attached, using integrations that include Zendesk, Intercom, Help Scout, Freshdesk, ServiceNow, and custom ticketing. Frigade says it is SOC 2 Type II certified and GDPR compliant, with US and EU hosting available. It is offered for API, self-hosted, and web environments. Growth starts at $1,000/mo and includes 2,500 queries and two product agents. Enterprise has custom pricing and offers self-hosting with the customer’s own LLM keys.

Who it suits

Frigade suits software teams aiming to deflect support requests, activate users, encourage feature adoption, or provide virtual customer success. It is also relevant for teams seeking in-product guidance and action-taking, with handoff to human support when needed.

What it does well

Learns workflows by signing in and revisits them as the product changes.
Answers questions, guides live workflows, and can take actions with Skills.
Teams can configure appearance, tools, and responses without code.
Uses listed sources including help centers, Notion, Confluence, PDFs, and release notes.
Can attach a conversation when opening a support ticket.
US and EU hosting are available; Frigade states SOC 2 Type II and GDPR compliance.

What to know first

Growth starts at $1,000/mo.
Growth includes 2,500 queries and two product agents.
Full white-label branding is an add-on.
Self-hosting with customer LLM keys is available on Enterprise.

Limits

Growth includes 2,500 queries and two product agents; additional usage pricing is discussed with the team. Enterprise has custom pricing and includes self-hosting with customer LLM keys.

Plans

Plan	Billed and limits	Price
Growth	Starting at $1,000/ month · 2,500 queries included · 2 product agents · Unlimited seats · Assistant and Assist API	$1,000 a month
Enterprise	Custom pricing · Everything in Growth · Scale discounts · Custom product agent capacity · Self-hosting with your own LLM keys · Custom integration support	On request

As frigade.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://frigade.com/.
Choose Growth, starting at $1,000/mo, or contact the team about custom-priced Enterprise.
Configure the assistant’s appearance and tools and coach its answers without code.
Connect listed knowledge sources, analytics services, and support handoff integrations as needed.
For Enterprise, consider self-hosting with your own LLM keys.

Verdict

Choose Frigade if you want an assistant that learns product workflows and can guide users or take actions in the product. Growth starts at $1,000/mo; teams needing self-hosting with their own LLM keys need Enterprise, which has custom pricing.

Questions

Is Frigade free?

The pricing note says “Free plan,” but the Free plan field says no. Growth starts at $1,000/mo.

What does Growth include?

Growth starts at $1,000/mo and includes 2,500 queries, two product agents, unlimited seats, Assistant, and Assist API.

What platforms does Frigade support?

The listed platforms are API, self-hosted, and web.

Can Frigade use my own LLM keys?

Self-hosting with the customer’s own LLM keys is available on Enterprise.

Which support systems can it connect to?

Listed integrations include Zendesk, Intercom, HubSpot, Help Scout, Front, Freshdesk, Salesforce Service Cloud, ServiceNow, and custom ticketing.

What security and hosting does Frigade state?

Frigade states that it is SOC 2 Type II certified and GDPR compliant, with US and EU hosting available.

Facts from Frigade's own pages

Analytics: Listed analytics and data connections include Segment, Mixpanel, PostHog, HubSpot, and Salesforce. · frigade.com, 3 Oct 2026
Audience: Frigade describes use cases including support deflection, user activation, feature adoption, virtual customer success, and expansion or upsell. · frigade.com, 3 Oct 2026
Company history: Frigade says its story began with React onboarding components for checklists, tours, and announcements, and later expanded to Assistant. · frigade.com, 3 Oct 2026
Company location: Frigade lists its address as 945 Market St., San Francisco, CA 94103. · frigade.com, 3 Oct 2026
Customization: Teams can configure the assistant's appearance and tools and coach its answers without code; full white-label branding is an add-on. · frigade.com, 3 Oct 2026
Guidance: The assistant can answer questions, guide users through workflows on the live screen, or perform actions with Skills. · frigade.com, 3 Oct 2026
Headquarters: San Francisco, California, United States · frigade.com, 28 Sept 2026
How it learns: Frigade signs in to a product, works through customer workflows, and relearns as the product changes. · frigade.com, 3 Oct 2026
Integrations: Listed support and handoff integrations include Zendesk, Intercom, HubSpot, Help Scout, Front, Freshdesk, Salesforce Service Cloud, ServiceNow, and custom ticketing. · frigade.com, 3 Oct 2026
Knowledge sources: Listed knowledge sources include help centers, Notion, Confluence, PDFs, and release notes. · frigade.com, 3 Oct 2026
Plan limits: Growth includes 2,500 queries and 2 product agents; additional usage pricing is discussed with the team. · frigade.com, 3 Oct 2026
Product: Frigade Assistant is an in-product assistant that learns software by using it and provides answers, live walkthroughs, and help taking action. · frigade.com, 3 Oct 2026
Security: Frigade states that it is SOC 2 Type II certified and GDPR compliant, with US and EU hosting available. · frigade.com, 3 Oct 2026
Self-hosting: Self-hosting with the customer's own LLM keys is available on Enterprise. · frigade.com, 3 Oct 2026
Support handoff: When a human is needed, Frigade can open a support ticket with the full conversation attached. · frigade.com, 3 Oct 2026