Iconosquare
Iconosquare is a social media management platform focused on analytics, scheduling, publishing, reporting, collaboration and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube; X publishing and analytics are included on Launch, Scale and Custom plans. Analytics cover profile reach, engagement and community demographics. Its scheduler handles posts, Stories and Reels, with content limits varying by plan. AI tools include caption writing, content inspiration and Uma, an analyst that provides insights from social data. Listed integrations include Zapier, Adobe Express, OneDrive, Slack, Dropbox and Canva, though several are marked as coming soon; API access is included in Custom. The Free plan allows one user and two social profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed yearly. The 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones; tablet access is through the mobile-responsive website.
Who it is for
Iconosquare suits brands and agencies managing social profiles that need scheduling, analytics and reporting. Its free plan may suit an individual managing a small number of profiles.
What is good
- Analytics include reach, engagement and audience demographics.
- Schedules posts, Stories and Reels.
- Includes AI caption writing and content inspiration.
- Paid-plan trial lasts 14 days with no credit card required.
- Companion apps are available for iOS and Android.
What to know first
- Free plan is limited to one user and two profiles.
- Free plan allows 10 scheduled posts monthly per profile.
- Several listed integrations are marked as coming soon.
- Companion app is only available on smartphones.
Verdict
Iconosquare combines scheduling with analytics and reporting across supported social networks. The free plan has narrow user and profile limits; paid plans start at €15 per month billed yearly.
Iconosquare plans and pricing
All plansCompared on social media management tools
- Free plan
- Yes
- Supported networks
- 7 networks
- Audience demographics
- Yes
- Campaign reporting
- Yes
- Competitor benchmarking
- Yes
- Report export formats
