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Perpetua

by Perpetua

Paid Web

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Perpetua's own site

What Perpetua is

Perpetua is web-based retail media optimization software designed to improve advertising performance and incremental business growth. Its ad engine creates, runs, and optimizes campaigns around goals such as growth, profitability, brand defense, and awareness. For Amazon, it supports Sponsored Ads and describes daily automated bid adjustments against a target ACoS. Amazon formats include Sponsored Brands, Sponsored Brands video, Sponsored Display, and Amazon DSP. Customizable reports measure advertising impact across channels and marketplaces and show business and product performance by category. Listed BI sources and destinations include Amazon Advertising, Walmart Advertising, Criteo Advertising, Citrus Advertising, Instacart Advertising, Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL Server, and PostgreSQL. Essentials includes chat, Slack community access, and video tutorials. Growth adds tailored onboarding and client-success support, while Premium includes a dedicated account team and monthly reviews. Essentials costs $695 a month; Growth costs $695 a month plus a percentage of ad spend.

Who it suits

Perpetua suits advertisers and agencies managing campaigns across marketplaces and ad formats. Its plans also target businesses that need reporting, onboarding, or account-team support.

What it does well

  • Automates campaign creation and optimization
  • Supports multiple Amazon ad formats
  • Customizable cross-channel reporting
  • Connects listed advertising and data systems
  • Growth and Premium support options

What to know first

  • No free plan
  • Starts at $695 a month
  • MCP beta cannot change campaigns

Plans

PlanBilled and limitsPrice
Growth+ % of ad spend · Over 10k in monthly ad spend · hourly reporting and intraday optimization · Client Success team$695 a month
EssentialsUp to 10k in monthly ad spend · AI-powered bid optimization · chat support$695 a month
PremiumCustom · Over 500k in monthly ad spend · custom AMC reporting · custom integrations and dashboards · dedicated account teamOn request

As perpetua.io lists them, read 12 Oct 2026. The maker's own page has the final word.

Verdict

Perpetua combines campaign automation, Amazon advertising controls, and cross-channel reporting in a web service. The paid entry price and plan-specific support should be weighed against expected ad spend and service needs.

Facts from Perpetua's own pages

Ad formats
Its Amazon offering includes Sponsored Brands, Sponsored Brands video, Sponsored Display, and Amazon DSP. · perpetua.io, 12 Oct 2026
Agency offering
Perpetua offers agencies custom pricing and describes workflows for campaign activation, measurement, optimization, and reporting across marketplaces and ad units. · perpetua.io, 12 Oct 2026
AI connector limitation
The Perpetua MCP beta is read-only and cannot pause campaigns, change budgets, or adjust targets. · help.perpetua.io, 12 Oct 2026
Amazon advertising
The Amazon product supports Sponsored Ads and describes automated daily bid adjustments against a target ACoS. · perpetua.io, 12 Oct 2026
Analytics
Perpetua offers customizable reporting to measure advertising impact across channels and marketplaces and view business and product performance by category. · perpetua.io, 12 Oct 2026
Campaign automation
Its ad engine automates campaign creation, execution, and optimization based on goals such as growth, profitability, brand defense, and awareness. · perpetua.io, 12 Oct 2026
Company mission
Perpetua states its mission is to give superpowers to anyone that sells online. · perpetua.io, 12 Oct 2026
Free plan
No · perpetua.io, 20 Sept 2026
Growth support
Growth includes access to Perpetua’s Client Success team, tailored onboarding and launch strategy, 3- and 6-week check-ins, and business reviews on request. · perpetua.io, 12 Oct 2026
Headquarters
Perpetua lists an office at 36 Maplewood Avenue, Portsmouth, New Hampshire, and also lists offices in Toronto, London, São Paulo, and Berlin. · perpetua.io, 12 Oct 2026
Integrations
The BI page lists Amazon Advertising, Walmart Advertising, Criteo Advertising, Citrus Advertising, Instacart Advertising, Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL Server, and PostgreSQL among its data sources and destinations. · perpetua.io, 12 Oct 2026
Premium support
Premium includes a dedicated account team, white-glove account activation, personalized onboarding sessions and workshops, and monthly business reviews. · perpetua.io, 12 Oct 2026
Purpose
Perpetua is retail media optimization software designed to improve ad performance and incremental business growth. · perpetua.io, 12 Oct 2026
Paid from
695 · perpetua.io, 20 Sept 2026
Support
Essentials includes chat support, Slack community access, and Perpetua Ad School video tutorials. · perpetua.io, 12 Oct 2026

Where Perpetua stands on Freedom251

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