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Best Cross-Channel Advertising Software in 2026

Cross-channel advertising software helps manage campaigns across advertising channels from a shared workflow. Depending on the tool, you may find campaign automation, conversion tracking, creative management, and API access.

  1. 1

    AdRoll

    Free plan APIWeb

    AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

    7.3 Visit site
  2. 2

    Amazon Marketing Cloud

    Free plan APIWeb

    AMC combines audience building, journey measurement, and signal analysis in a privacy-focused clean room. Eligibility and the aggregated nature of its outputs are important constraints to consider.

    7.3 Free plan Visit site
  3. 3

    Quantcast

    Free plan APIWeb

    Quantcast covers audience insights, campaign activation, and measurement across several media channels. Review product-level spend minimums and CRM upload limits before choosing it.

    7.0 Free plan · 30-day trial Visit site
  4. 4

    MarinOne

    Free trial APIExtensionWeb

    MarinOne combines cross-channel advertising management with reporting, budgeting, and bidding tools.

    6.1 From $500/mo · 30-day trial Visit site
  5. 5

    Teikametrics

    Free plan Web

    Choose Teikametrics if you sell through its supported storefronts and want attribution, profitability reporting, and product margin tracking in a web platform.

    5.9 Free plan · paid from $149/mo (annual) Visit site
  6. 6

    Basis DSP

    Paid APIExtensionWeb

    Basis DSP combines programmatic campaign management with search, social, and site-direct workflows, plus broad targeting and marketplace options.

    5.8 Pricing on request Visit site
  7. 7

    Adobe Advertising Creative

    Paid APIWeb

    Advertising Creative combines ad personalization, creative organization and experience-level reporting.

    5.7 Pricing on request Visit site
  8. 8

    Perpetua

    by Perpetua
    Paid Web

    Perpetua combines campaign automation, Amazon advertising controls, and cross-channel reporting in a web service.

    5.3 From $695/mo Visit site
  9. 9

    Smartly

    Paid Web

    Smartly brings campaign management, creative tools, budget allocation, and cross-channel measurement into one advertising platform.

    5.0 Pricing on request Visit site
  10. 10

    AdConsole

    Paid Web
    4.8 Pricing on request Visit site
  11. 11

    The Trade Desk

    Paid APIWeb

    The Trade Desk combines programmatic campaign tools, audience targeting, multiple channels, and measurement resources. Access and pricing require contacting the company.

    4.8 Pricing on request Visit site
  12. 12

    Adform FLOW

    Paid Web
    4.7 Pricing on request Visit site
  13. 13

    Yahoo DSP

    Paid APIWeb

    Yahoo DSP covers campaign planning through measurement across a broad mix of advertising channels. Prospective customers need to contact Yahoo for pricing and availability details.

    4.7 Pricing on request Visit site
  14. 14

    Choozle

    by Choozle
    Paid Web
    4.5 From $99/mo Visit site
  15. 15

    Criteo Commerce Growth

    Paid Web
    4.5 Pricing on request Visit site
  16. 16

    Simpli.fi

    Paid Web
    4.5 Pricing on request Visit site
  17. 17

    Skai

    Paid Web

    Skai combines cross-network campaign management with automation, creative testing, and detailed reporting.

    4.5 Visit site
  18. 18

    Equativ Buyer Connect

    Paid Web
    4.4 Pricing on request Visit site
  19. 19

    Microsoft Retail Media

    Paid Web
    4.4 Pricing on request Visit site
  20. 20

    Board Click

    Paid
    4.3 Pricing on request Visit site
  21. 21

    Mediaocean Prisma

    Paid Web
    4.3 Pricing on request Visit site
  22. 22

    Quartile

    Paid Web
    4.3 Pricing on request Visit site
  23. 23

    Retail Media Manager

    Paid Web
    4.2 From €199/mo Visit site
  24. 24

    Shopometry

    Paid Web
    4.1 Pricing on request Visit site
  25. 25

    StackAdapt

    Paid Web
    4.1 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, trials, paid starting prices, supported channels, channel and ad-account limits, and platform support. Platforms in this category include web, API, and extension products. If code access matters, check the open-source licence.

Questions

What does cross-channel advertising software do?

It helps manage advertising campaigns across channels, with comparison points such as automation, conversion tracking, creative management, API access, and account limits.

Can I use a tool without paying?

A free plan is offered by products in this category. Amazon Marketing Cloud is listed as free with a free plan, and AdRoll also has a free plan.

Are free trials available?

A free trial is offered by products in this category. MarinOne lists a 30-day trial.

Which platforms do these tools support?

The listed platform types are web, API, and extension. Individual product entries specify platform support where provided.

How is pricing shown?

Pricing can be free, a starting monthly price, or pricing on request. Choozle lists from $99 per month, and MarinOne lists from $500 per month.

Are these tools open source?

The facts mark AdRoll and Basis DSP as not open source. Check the licence for a product when source-code access matters.

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