AdRoll
AdRoll is a platform for managing social media and programmatic advertising campaigns across channels. It can target the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest with display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal details such as names, phone numbers, addresses, or birth dates. Its product page says competitor targeting and website-level audiences are not available. Listed integrations cover ecommerce, marketing, analytics, and advertising services, including Shopify, WooCommerce, Klaviyo, AppsFlyer, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, campaign reports, exportable reports, and reporting APIs. Written and video resources and live support by email and phone are listed. Social Ads is self-service only, without onboarding, account management, or optimization team support. The free Account-Based Retargeting plan has no fee to get started; other listed plan prices are not provided.
Who it is for
AdRoll suits advertisers coordinating campaigns across social channels and the open web, especially those using automation and campaign reporting. Social Ads users should be prepared to work without onboarding, account-management, or optimization-team support.
What is good
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
Verdict
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
AdRoll plans and pricing
All plansCompared on social media advertising software
- Free plan
- No
