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Best Account-Based Marketing Software in 2026

Account-based marketing software helps teams focus campaigns on selected organizations and the groups involved in purchasing decisions. Compare account selection and personalization, plus buying-group support, to assess how each option fits your targeting approach. Campaign channels and intent data are other points to consider, and account reporting can help you compare the reporting capabilities shown. Free-plan availability and paid-from pricing provide cost context alongside those functions. Turtl, Abmatic AI, and AdRoll are among the entries to compare for planning and running account-focused marketing work.

  1. 1

    Turtl

    Free plan Open source AndroidAPIExtension+4

    Turtl combines collaborative Spaces, note organization, and on-device encryption, with self-hosting and profile export as additional options.

    8.6 Free plan · paid from $3/mo · 30-day trial Visit site
  2. 2

    Abmatic AI

    Free plan APIWeb

    Abmatic AI combines account personalization, advertising, intent analysis and attribution for B2B programs.

    7.4 Free plan · paid from $3,000/mo (annual) · 14-day trial Visit site
  3. 3

    AdRoll

    Free plan APIWeb

    AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

  4. 4

    Factors.ai

    by Factors.ai
    Free plan APIWeb

    Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations.

    7.2 From $199/mo · 14-day trial Visit site
  5. 5

    Factors.ai

    Free plan APIWeb

    Factors.ai brings account intent and engagement signals together to help teams identify and prioritize visiting companies.

    7.2 From $199/mo · 14-day trial Visit site
  6. 6

    FlashGTM

    Free plan APIWeb

    FlashGTM brings several GTM workflows together and offers a free plan alongside tiered paid plans. Compare monthly credits and Autopilot access to the needs of your team.

    7.2 Free plan Visit site
  7. 7

    Hushly

    Free plan APIExtensionWeb

    Hushly brings account personalization, content tools, and conversion-focused channels into one platform.

    7.2 Free plan · paid from $99/mo Visit site
  8. 8

    Leadspace

    by Leadspace
    Free plan APIExtensionWeb

    Choose Leadspace if your team needs B2B profiles and signals that can be activated across go-to-market tools.

    7.1 Pricing on request Visit site
  9. 9

    Mutiny

    Free plan APIWeb

    Mutiny combines sales task assistance with tools for making and sharing customer-facing assets.

    6.9 Free plan · paid from $50/mo Visit site
  10. 10

    Propensity

    Free plan APIWeb

    Choose Propensity if your B2B team needs contact-level intent, visitor identification, and campaign activation across multiple channels.

    6.8 From $2,000/mo Visit site
  11. 11

    Ploy

    Free plan Web

    Ploy combines website tools, growth workflows, and account-oriented features with a shared credit system. Free access is available, while Starter costs $50 a month and Enterprise pricing is custom.

    6.7 Free plan · paid from $50/mo Visit site
  12. 12

    Warmly

    Free plan APIWeb

    Warmly combines visitor identification and inbound engagement features with search and CRM connections. Teams should account for shared credits and the read-only limits of its MCP tools.

    6.6 Free plan · paid from $10,000/yr Visit site
  13. 13

    Albacross

    Free trial APIExtensionWeb

    Choose Albacross if your sales or marketing team wants to identify visiting companies, prioritize intent, and coordinate contact discovery with outreach.

    6.4 From €59/mo (annual) · 14-day trial Visit site
  14. 14

    Demandbase

    by Demandbase
    Free trial APIExtensionWeb

    Demandbase combines account intelligence, marketing and sales capabilities for B2B go-to-market teams.

    6.3 Pricing on request Visit site
  15. 15

    Kwanzoo Signals Hub

    Free trial APIWeb

    Choose Kwanzoo Signals Hub if your team needs person-level identification and visitor activity for US traffic, alongside CRM and MAP lead flows.

    5.9 From $250/mo · 14-day trial Visit site
  16. 16

    6sense

    by 6sense
    Paid API

    6sense offers sales data and intelligence in configurations centered on data credits, predictive AI, or a combination. Buyers need to request pricing to assess the available plans.

    5.7 Pricing on request Visit site
  17. 17

    CaliberMind

    Paid Web

    CaliberMind combines attribution, data unification and audience activation for enterprise B2B teams. Its custom, data-volume pricing means organizations need to request a quote to assess cost.

    5.5 Pricing on request Visit site
  18. 18

    Folloze

    Paid APIWeb

    Folloze brings B2B campaign creation, personalization, and engagement reporting into one platform. Buyers should request pricing and confirm the account terms and AI Credit period that apply to them.

    5.5 Pricing on request Visit site
  19. 19

    Zymplify

    Free trial ExtensionWeb

    Zymplify brings buyer signals, account selection, and campaign activation into one platform, with listed plans from £200 a month. The advertised trial offer is seven days and 50 free leads.

    5.5 From £200/mo Visit site
  20. 20

    Influ2

    Paid APIWeb

    Choose Influ2 if your B2B team needs advertising and marketing activity organized around selected contacts, sales stages, and revenue reporting.

    5.4 Pricing on request Visit site
  21. 21

    Harpoon

    Paid Web

    Choose Harpoon if your B2B team needs account selection, intent-based prioritization, and coordinated outreach in one platform.

    5.3 Pricing on request Visit site
  22. 22

    Metadata

    Paid APIWeb

    Metadata brings campaign setup, creative testing, budget controls, and reporting into a B2B paid-media workflow. Pricing is scoped for each team, so buyers need a demo to determine the proposal.

    5.3 Pricing on request Visit site
  23. 23

    Jabmo ABM

    Paid Web

    Consider Jabmo ABM if your team needs account selection, omnichannel engagement, and revenue reporting, especially in global manufacturing or life sciences.

    5.2 Pricing on request Visit site
  24. 24

    Uberflip

    by Uberflip
    Paid APIExtensionWeb

    Uberflip brings content curation, personalization, campaign pages, and sales sharing into one B2B platform. Teams should request pricing and assess whether its business-focused scope fits their needs.

    5.2 Pricing on request Visit site
  25. 25

    N.Rich

    by N.Rich
    Paid Web

    N.Rich combines intent identification, account advertising, website insights, and sales-oriented reporting in a web platform.

    5.1 From $34,830/yr Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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