Best Account-Based Marketing Software in 2026
Updated
In short: Turtl is ranked #1 of 30 as of 3 October 2026, ahead of Abmatic AI and AdRoll. The best-ranked option with a free plan is Abmatic AI. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Account-based marketing software centers campaigns on selected organizations and the buying groups around them. Compare account selection, personalization, and buying-group support to see how the listed options align with your targeting approach. Campaign channels, intent data, and account reporting add other dimensions to consider, while free-plan availability and paid-from pricing provide cost details. Abmatic AI, Warmly, and Hushly lead the ranking, followed by Ploy and Folloze. Use these comparisons to weigh the targeting, outreach, and reporting capabilities relevant to your marketing work.
30 account-based marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
6 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | TurtlWindows · Mac · Linux · Android · Self-hosted · Extension | Three bars | — | 4 of 6 | Free | 6.7 | |
| 2 | Abmatic AIWeb · API | Two bars | — | 1 of 6 | $3,000/mo | 6.4 | |
| 3 | AdRollWeb · API | Two bars | — | 1 of 6 | Free | 6.4 | |
| 4 | HushlyWeb · Extension | Two bars | — | 1 of 6 | $99/mo | 6.4 | |
| 5 | PloyWeb | Two bars | — | 1 of 6 | $50/mo | 6.4 | |
| 6 | Factors.aiWeb · API | One bar | — | — | 1 of 6 | $0.50/mo | 5.4 |
| 7 | PropensityWeb · API | One bar | — | — | 1 of 6 | $2,000/mo | 5.4 |
| 8 | MetadataWeb · API | One bar | — | — | 1 of 6 | — | 5.3 |
| 9 | FollozeWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 10 | HarpoonWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 11 | Influ2Web | No signal | — | — | 1 of 6 | — | 5.2 |
| 12 | Jabmo ABMNo platforms listed | One bar | — | — | 0 of 6 | — | 5.2 |
| 13 | TechTarget Priority EngineNo platforms listed | One bar | — | — | 0 of 6 | — | 5.2 |
| 14 | UberflipWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 15 | ZymplifyWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 16 | DemandbaseAPI | No signal | — | — | 0 of 6 | — | 5.1 |
| 17 | MutinyWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 18 | WarmlyWeb · API | One bar | — | 1 of 6 | $99/mo | 5.1 | |
| 19 | AlbacrossWeb · API · Extension | One bar | — | — | 1 of 6 | — | 5.0 |
| 20 | FlashGTMWeb | No signal | — | — | 1 of 6 | — | 5.0 |
| 21 | LeadspaceWeb | No signal | — | — | 1 of 6 | — | 5.0 |
| 22 | N.RichWeb | One bar | — | — | 1 of 6 | $2902.50/mo | 5.0 |
| 23 | 6senseAPI | One bar | — | — | 0 of 6 | — | 4.9 |
| 24 | CaliberMindWeb | One bar | — | — | 1 of 6 | — | 4.9 |
| 25 | D&B HooversAPI | One bar | — | — | 0 of 6 | $44.08/mo | 4.9 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which account-based marketing software is ranked first on Freedom251?
Turtl is ranked #1 of 30 with a score of 6.7. Abmatic AI is second and AdRoll third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.