Freedom251 › Social Media Advertising Software
Metadata

What Metadata is
Metadata automates paid media campaign work for enterprise B2B demand and revenue teams, from audience creation and creative work through execution and optimization. A single campaign brief can guide setup across selected channels rather than requiring repeated entry of settings. Listed channels include Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH, and audio. The platform can resize uploaded creative for channel formats, rotate and test variants, pause campaigns when budgets run out, resume them when budgets refresh, and shift spend based on performance. Teams set budgets and approval requirements; approval gates are tracked with timestamps and reviewer identity. Reporting includes spend, leads, cost per lead, company engagement, and CRM pipeline outcomes. Integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier, and Amazon S3. Metadata lists SOC 2 Type II, ISO 27001, and ISO 27701 certifications and says it uses encryption, access controls, and authentication to protect data. Pricing is scoped per team through a demo; no public price list is provided.
Who it suits
Metadata is aimed at enterprise B2B demand and revenue teams responsible for paid-media demand generation. It may suit teams coordinating campaigns across multiple channels and CRM or data integrations.
What it does well
- One brief can direct campaigns across selected channels.
- Creative resizing, rotation, and testing are supported.
- Campaign spend can be reallocated based on performance.
- Approval gates record timestamps and reviewer identity.
- Reporting includes CRM pipeline outcomes.
What to know first
- No public price list is available.
- Pricing is scoped per team through a demo.
- Custom scope depends on channels and delegated work.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom scoped proposal | Scope depends on channels · managed ad spend · selected capabilities and work delegated | On request |
As metadata.io lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Metadata marketing automation website.
- Arrange a demo to scope a proposal for your team.
- Choose the channels and capabilities for the proposed scope.
- Use the web platform or API.
Verdict
Metadata brings campaign setup, creative testing, budget controls, and reporting into a B2B paid-media workflow. Pricing is scoped for each team, so buyers need a demo to determine the proposal.
Questions
How much does Metadata cost?
Pricing is scoped per team through a demo, and there is no public price list. The listed plan is a custom scoped proposal.
Which platforms can I use?
Metadata is available on the web and through an API.
Which advertising channels does it support?
Listed channels include Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH, and audio.
What tools does Metadata integrate with?
Listed integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier, and Amazon S3.
What security certifications does it list?
Metadata lists SOC 2 Type II, ISO 27001, and ISO 27701 certifications.
Facts from Metadata's own pages
- Approvals and controls
- Teams set campaign budgets and approval requirements, and the page says approval gates are tracked with timestamps and reviewer identity. · metadata.io, 3 Oct 2026
- Campaign optimization
- Campaigns can auto-pause when budgets are exhausted, resume when budgets refresh, and reallocate spend based on performance. · metadata.io, 3 Oct 2026
- Campaign setup
- A single campaign brief can direct campaign creation across selected channels without manual duplication of settings. · metadata.io, 3 Oct 2026
- Channels
- The product lists Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio as supported channels. · metadata.io, 3 Oct 2026
- Creative tools
- Metadata says it can resize uploaded creatives for channel formats and automatically rotate and test creative variants. · metadata.io, 3 Oct 2026
- Data protection
- Metadata says it uses encryption in transit and at rest, strict access controls and authentication to protect data. · metadata.io, 3 Oct 2026
- Headquarters
- 1754 Technology Drive, Suite 212, San Jose, CA 95110, United States · metadata.io, 28 Sept 2026
- Integrations
- Listed integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier and Amazon S3. · metadata.io, 3 Oct 2026
- Pricing availability
- The pricing page says there is no public price list and pricing is scoped per team through a demo. · metadata.io, 3 Oct 2026
- Product purpose
- Metadata automates B2B paid media campaign work, including audience creation, landing pages, ad creatives, commercials, execution and optimization. · metadata.io, 3 Oct 2026
- Reporting
- Reporting includes campaign spend, leads, cost per lead, company engagement and CRM pipeline outcomes. · metadata.io, 3 Oct 2026
- Security certifications
- Metadata lists SOC 2 Type II, ISO 27001 and ISO 27701 certifications. · metadata.io, 3 Oct 2026
- Target customers
- Metadata describes its intended users as enterprise B2B demand and revenue teams responsible for creating demand through paid media. · metadata.io, 3 Oct 2026
Where Metadata stands on Freedom251
- Social Media Advertising Software#26 of 36
- Demand Generation Software#13 of 18
- Account-Based Marketing Software#22 of 30
- Marketo LaunchPoint Apps#21 of 24
