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Whatagraph

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What Whatagraph is

Whatagraph connects and standardizes marketing data for agencies and marketing teams, then produces reports, dashboards, and AI-driven insights. Its integrations page lists 68 sources, including Google Ads, Meta, LinkedIn Ads, Google Analytics 4, Shopify, HubSpot, and Mailchimp. Custom APIs, Google Sheets, and BigQuery connections are also supported. No-code transformations standardize dimensions and calculate metrics such as blended ROAS, CAC, or margin. Reporting includes automated PDF emails and linked report templates. Whatagraph IQ provides AI report creation, themes, summaries, and chat; IQ Agents are early access and still in testing. The platform is available on web and through an API, with hourly refreshes and 24 months of historical data. One source credit represents one connected data account, and Max starts from 50 credits. Max costs €699 a month billed annually, with 50 source credits, unlimited users, and unlimited reports. A 14-day trial is available, but there is no free plan.

Who it suits

Whatagraph suits marketing agencies and professionals who need to connect, organize, visualize, and share data. Its reporting and integrations support teams managing advertising, commerce, CRM, and pipeline information.

What it does well

  • Connects 68 listed marketing data sources
  • No-code calculated metrics and transformations
  • Hourly refreshes with 24 months of history
  • Automated PDF emails and linked templates
  • Live chat and regular office hours included

What to know first

  • No free plan is available
  • Max costs €699 a month annually
  • Max starts from 50 source credits
  • IQ Agents remain early access and in testing

Plans

PlanBilled and limitsPrice
Max€8,388.00 per year (= €699.00/month, billed annually) · From 50 credits · Unlimited users · Unlimited reports · Advanced integrations€8,388 a year
Primebilled annually · Premium integrations · Public API access · BigQuery and Looker transfer · Priority supportOn request

As whatagraph.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Verdict

Whatagraph centralizes marketing connections, transformations, reporting, and AI-assisted analysis for professional teams. Its paid plans include a 14-day trial, while Max sets a substantial annual-billing entry point.

Facts from Whatagraph's own pages

AI
Whatagraph IQ includes AI report creation, themes, summaries, and chat; IQ Agents are offered as early access and are still in testing. · whatagraph.com, 3 Oct 2026
Audience
Whatagraph describes its audience as marketing agencies and professionals seeking to connect, organize, visualize, and share data. · whatagraph.com, 3 Oct 2026
Compliance
The site identifies GDPR compliance, EU data hosting, and ISO 27001 among its security credentials. · whatagraph.com, 3 Oct 2026
Custom connections
The platform supports Custom APIs, Google Sheets, and BigQuery connections. · whatagraph.com, 3 Oct 2026
Data transformations
Users can standardize dimensions and create calculated metrics such as blended ROAS, CAC, or margin using no-code transformations. · whatagraph.com, 3 Oct 2026
Free plan
No · whatagraph.com, 23 Sept 2026
Integrations
The integrations page lists 68 sources, including Google Ads, Meta, LinkedIn Ads, Google Analytics 4, Shopify, HubSpot, and Mailchimp. · whatagraph.com, 3 Oct 2026
Product
Whatagraph connects and standardizes marketing data and surfaces AI-driven insights for agencies and marketing teams. · whatagraph.com, 3 Oct 2026
Reporting
The platform creates reports and dashboards from connected marketing data and supports automated PDF emails and linked report templates. · whatagraph.com, 3 Oct 2026
Security
Whatagraph's security policy says it encrypts data using AES-256 and grants employee access according to role and data classification. · whatagraph.com, 3 Oct 2026
Support
All plans include live chat support and regular office hours; Prime adds tailored onboarding and priority support. · whatagraph.com, 3 Oct 2026
Usage limits
One source credit represents one connected data account, and the Max plan starts from 50 credits. · whatagraph.com, 3 Oct 2026

Where Whatagraph stands on Freedom251

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