Fluency

What Fluency is

Fluency is a web-based digital advertising operating system for executing and managing paid media campaigns across channels. It automates campaign setup and launch, ongoing management, budget pacing, and unified reporting. Teams can make bulk campaign changes and monitor portfolios around the clock with alerts. Budget controls include pacing tools, forecasts, recommendations, and overspend protection. AI-assisted functions support content creation, performance controls, and report generation; campaign tools also include automated rules and creative testing, with report export available.

Fluency connects with advertising services including Google, Amazon Ads, Microsoft Advertising, Meta, Instagram, YouTube, Threads, Google Display & Video 360, Pinterest, and Basis. It can take in structured CSV, TSV, JSON, or XML data from external sources and activate that data across campaigns. Its scope is paid media execution, management, and optimization; Fluency is not a demand-side platform. The company was founded in 2017 and is headquartered in Burlington, Vermont. It serves enterprise advertising agencies and Fortune 1000 companies running in-house digital marketing. The product is paid, with custom pricing available on request. Pricing may be based on ad spend or a fee for each ad account, and is tailored to partner needs.

Who it suits

Fluency suits enterprise advertising agencies and Fortune 1000 companies managing in-house digital marketing across paid media channels. Its campaign automation, budget controls, and unified reporting are relevant to teams coordinating multiple campaigns and accounts.

Getting started

1. Visit the Fluency website.
2. Request a personalized pricing consultation.
3. Discuss whether pricing should be based on ad spend or individual ad accounts.
4. Arrange implementation and support resources with Fluency.

Verdict

Choose Fluency if your agency or in-house enterprise team needs to execute and manage paid media across channels with automation, budget controls, and reporting in one system. Ask about pricing and account structure through a consultation. Teams seeking a DSP should look elsewhere, as Fluency focuses on paid media execution, management, and optimization.