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Best Marketing Analytics Software in 2026

Marketing analytics software brings reporting on marketing activity into view, including spend and pipeline tracking. Compared on CRM reporting and custom dashboards, the entries can be weighed for the views they offer; data refresh and historical data help describe how current and how far-reaching that reporting is. Free-plan availability and paid-from pricing add cost context. Singular, Databox, and Definite are among the options. Consider which marketing questions you need to answer, what history you need to review, and whether your work depends on connecting campaign spend with pipeline activity.

  1. 1

    Databox

    by Databox
    Free plan AndroidAPIiPhone+1

    Databox offers a free entry point with dashboard, metric, source, and AI-credit limits, alongside annual paid plans for individual users, teams, and agencies.

    7.5 Free plan · paid from $71/mo (annual) · 14-day trial Visit site
  2. 2

    CampaignTrackly

    by CampaignTrackly
    Free plan APIExtensionWeb

    Choose CampaignTrackly if its URL Builder plans match your team size and you want the listed Excel Add-in option or Enterprise team capacity.

    7.4 From $15/user/mo (annual) · 21-day trial Visit site
  3. 3

    Definite

    Free plan APISelf-hostedWeb

    Definite combines data integration, analysis, and data applications, with AI and MCP client support.

    7.3 Free plan · paid from $250/mo Visit site
  4. 4

    Power My Analytics

    Free plan APIExtensionSelf-hosted+1

    Power My Analytics brings marketing data collection, transfer, and reporting into one service, with destinations ranging from spreadsheets to warehouses.

    7.2 Free plan · paid from $41.63/mo (annual) · 14-day trial Visit site
  5. 5

    Improvado

    Free plan APIWeb

    Improvado combines marketing data pipelines, reporting, and AI features, with a free tier and a paid MCP Only plan. Teams should compare the action, row, and workspace limits with their expected use.

    7.1 Free plan · paid from $100/mo · 14-day trial Visit site
  6. 6

    Singular

    Free plan AndroidAPIiPhone+2

    Choose Singular if you need mobile attribution, marketing analytics and data connections across many sources, with core fraud prevention in every plan.

    7.1 Free plan Visit site
  7. 7

    Octoboard

    Free plan APIWeb

    Octoboard combines agency reporting with separate PPC, website, and ecommerce analytics, plus exports to several data destinations.

    7.0 Free plan · paid from €12/mo · 14-day trial Visit site
  8. 8

    Triple Whale

    by Triple Whale
    Free plan AndroidAPIExtension+2

    Choose Triple Whale if your ecommerce or retail team wants unified business data, tracking, and a free plan for up to 10 users.

    7.0 Free plan Visit site
  9. 9

    Propulso

    by Propulso
    Free plan APIWeb

    Propulso pairs location-based advertising with reporting on movement and market activity.

    6.9 Pricing on request Visit site
  10. 10

    Quantcast

    Free plan APIWeb

    Quantcast covers audience insights, campaign activation, and measurement across several media channels. Review product-level spend minimums and CRM upload limits before choosing it.

    6.9 Free plan · 30-day trial Visit site
  11. 11

    Adobe Customer Journey Analytics

    Free trial APIMacWeb+1

    Choose Adobe Customer Journey Analytics if your enterprise team needs to analyze customer data across channels, devices, and time, with unified profiles and attribution tools.

    6.6 Pricing on request Visit site
  12. 12

    DeepCausalMMM

    Free plan

    Choose DeepCausalMMM if you need an open-source Python package for causal marketing mix analysis across regions, with optimization and visualization tools included.

    6.6 Open source Visit site
  13. 13

    Adzooma

    Free plan Web
    6.5 Free plan Visit site
  14. 14

    Maxymizely

    Free trial AndroidAPIiPhone+1

    Pick Maxymizely if you need web and mobile experimentation with analytics, audience segmentation, and support for integrations.

    6.3 From $19 · 14-day trial Visit site
  15. 15

    Adverity

    Free trial APIWeb

    Adverity pairs broad data collection and harmonization with a warehouse-based AI layer.

    6.2 Pricing on request Visit site
  16. 16

    AgencyAnalytics

    by AgencyAnalytics
    Free trial APIWeb

    Agencies that need automated client reports, connected marketing data, and a white-labeled portal should consider AgencyAnalytics. The 14-day trial provides a way to evaluate it before committing.

    6.2 From $25/mo · 14-day trial Visit site
  17. 17

    Agency Dashboard

    Free trial ExtensionWeb

    Agency Dashboard combines campaign reporting with SEO, project management, and CRM tools.

    6.2 From $5/mo · 14-day trial Visit site
  18. 18

    MarinOne

    Free trial APIExtensionWeb

    MarinOne combines cross-channel advertising management with reporting, budgeting, and bidding tools.

    6.2 From $500/mo · 30-day trial Visit site
  19. 19

    Bright Analytics

    Free trial APIWeb

    Bright Analytics brings ingestion, governed metrics, dashboards, taxonomy, and reporting into one platform.

    6.1 From £750/mo Visit site
  20. 20

    Anaplan

    by Anaplan
    Paid AndroidAPIiPhone+1
    6.0 Pricing on request Visit site
  21. 21

    DashThis

    Free trial Web

    DashThis combines automated marketing dashboards with templates, sharing, and white-label options.

    6.0 From $44/mo (annual) · 14-day trial Visit site
  22. 22

    Funnel

    Free trial Web

    Funnel centralizes marketing data with extensive connectors, reporting destinations, and optional measurement and AI features.

    5.9 From $300/mo (annual) Visit site
  23. 23

    TapClicks

    Free trial AndroidAPIiPhone+1

    Choose TapClicks if your organization needs a marketing data platform that combines reporting, dashboards, integrations and AI features.

    5.9 Pricing on request Visit site
  24. 24

    Megalytic

    Free trial Web

    Megalytic focuses on bringing varied marketing data into Looker Studio with branded, scheduled reporting options.

    5.8 From $15/mo Visit site
  25. 25

    Oviond

    Free trial APIWeb

    Oviond combines broad marketing-data connections with branded reporting, automation, and several sharing methods.

    5.8 From $40/mo (annual) · 15-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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