Best Marketing Analytics Software in 2026
Updated
In short: Singular is ranked #1 of 49 as of 4 October 2026, ahead of Databox and Definite. The best-ranked option with a free plan is Databox. The lowest first paid tier on this page is Octoboard at €12/mo.
Marketing analytics software brings reporting on marketing activity into view, including spend and pipeline tracking. Compared on CRM reporting and custom dashboards, the entries can be weighed for the views they offer; data refresh and historical data help describe how current and how far-reaching that reporting is. Free-plan availability and paid-from pricing add cost context. Singular, Databox, and Definite are among the options. Consider which marketing questions you need to answer, what history you need to review, and whether your work depends on connecting campaign spend with pipeline activity.
49 marketing analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
7 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | SingularWeb · Android · iPhone · API | Three bars | — | 3 of 6 | Free | 6.5 | |
| 2 | DataboxWeb | Two bars | — | 1 of 6 | $71/mo | 6.4 | |
| 3 | DefiniteWeb · Self-hosted · API | Two bars | — | 1 of 6 | $250/mo | 6.4 | |
| 4 | ImprovadoWeb · API | Two bars | — | 1 of 6 | $100/mo | 6.4 | |
| 5 | Power My AnalyticsWeb · API | Two bars | — | 1 of 6 | $41.63/mo | 6.4 | |
| 6 | AdzoomaWeb | Two bars | — | 1 of 6 | Free | 6.3 | |
| 7 | Triple WhaleNo platforms listed | Two bars | — | 0 of 6 | Free | 6.3 | |
| 8 | OctoboardWeb · API | One bar | — | — | 1 of 6 | €12/mo | 5.4 |
| 9 | PlanfulWeb · API | One bar | — | — | 1 of 6 | — | 5.4 |
| 10 | CampaignTracklyWeb | One bar | — | — | 1 of 6 | $15/mo | 5.3 |
| 11 | PropulsoWeb | One bar | — | — | 1 of 6 | — | 5.3 |
| 12 | AdverityWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 13 | Marketing EvolutionWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 14 | NinjaCatWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 15 | QuantcastWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 16 | Sprinklr Marketing AnalyticsWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 17 | TapClicksWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 18 | ZoomphWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 19 | Salesforce Account EngagementWeb | One bar | — | — | 1 of 6 | $1,250/mo | 5.1 |
| 20 | AgencyAnalyticsWeb · API | One bar | — | — | 1 of 6 | $20/mo | 5.0 |
| 21 | DashThisWeb | One bar | — | — | 1 of 6 | $54/mo | 5.0 |
| 22 | DeepCausalMMMNo platforms listed | No signal | — | — | 0 of 6 | — | 5.0 |
| 23 | MediaRadarWeb | No signal | — | — | 1 of 6 | — | 5.0 |
| 24 | PaveAIWeb | One bar | — | — | 1 of 6 | $39/mo | 5.0 |
| 25 | SwydoWeb · API | One bar | — | — | 1 of 6 | $69/mo | 5.0 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing analytics software is ranked first on Freedom251?
Singular is ranked #1 of 49 with a score of 6.5. Databox is second and Definite third.
How many of these have a free plan?
7 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Octoboard has the lowest first paid tier we found: €12/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.