Freedom251 › Marketing Analytics Software

Octoboard

Name: Octoboard
Price: 15 EUR

Free plan APIWeb

What Octoboard is

Octoboard brings marketing, ecommerce, and website analytics into reports and dashboards, with tools for tracking keywords and ad spend. Its agency offering adds automated reporting, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. Users can connect cloud applications and choose from more than 350 templates; listed integrations include Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics cover PPC, websites, and ecommerce. PPC tools support cross-channel reporting, custom metrics, transformations, currency conversion, and data exports. Website analytics include live dashboards, geolocation, funnels, heatmaps, and goal and revenue tracking. Ecommerce features include transaction reporting, cart analysis, customer segmentation, sales and order analysis, and email marketing. Octoboard has a free plan and a 14-day trial that needs no credit card, though trial widgets refresh daily and visible data history is limited. Paid monthly plans listed are Ecommerce Analytics at €12/month, Web Analytics at €14/month, Marketing Analytics at €15/month, and PPC Data Analytics at €20/month.

Who it suits

Octoboard suits agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams seeking marketing or sales reporting. Its agency tools are especially relevant to teams managing client reports and portals.

What it does well

More than 350 predefined templates are available.
Supports cross-channel PPC reporting and custom metrics.
Website analytics include funnels, heatmaps, and custom goals.
Exports data to BigQuery, Looker, Google Data Studio, and Sheets.

What to know first

Trial lasts 14 days and limits visible data history.
Website traffic beyond a plan’s event limit may be ignored.
Listed paid plans range from €12/month to €20/month.

Limits

The free trial lasts 14 days; its widgets refresh daily and it restricts the number of visible data days. Listed paid plans set product-specific limits: Marketing Analytics has 3 datasources, 100 keywords, 20 SEO audits, 100 website events, and 0 leads per month; PPC Data Analytics has €10.000 monthly ad spend and 100 website events; Ecommerce Analytics has 500 orders and 1.000 emails; and Web Analytics has 10.000 events. Web Analytics traffic above a subscription’s event limit may be ignored.

Plans

Plan	Billed and limits	Price
Marketing Analytics	€15/month · 3 datasources connected · 100 keywords · 20 SEO Audits · 100 website events · 0 leads per month	€15 a month
PPC Data Analytics	€20/month · €10.000 monthly ad spend · 100 website events	€20 a month
Ecommerce Analytics	€12/month · 500 orders / 1.000 emails	€12 a month
Web Analytics	€14/month · 10.000 events	€14 a month

As octoboard.com lists them, read 2 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Octoboard website.
Choose the analytics product that matches your reporting needs.
Start with the free plan or use the 14-day trial, which requires no credit card.
Connect cloud applications and select from the predefined templates.
Set up dashboards and reports for the data you want to track.
Choose a monthly or yearly subscription if you need a paid plan.

Verdict

Octoboard combines agency reporting with separate PPC, website, and ecommerce analytics, plus exports to several data destinations. It offers a free plan and a no-card 14-day trial, while paid plans have usage limits such as event, order, or datasource caps.

Questions

Is there a free plan?

Yes. Octoboard has a free plan.

What does the trial include?

The trial lasts 14 days, is full-featured, and requires no credit card. Dashboard and report widgets refresh daily, and visible data history is limited.

What platforms does Octoboard support?

The listed platforms are API and web.

What are the listed plan prices?

Ecommerce Analytics is €12 per month, Web Analytics is €14 per month, Marketing Analytics is €15 per month, and PPC Data Analytics is €20 per month. The company says monthly and yearly subscriptions are available and yearly subscriptions have a 30% discount.

Which integrations are named?

Named integrations include Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Octoboard says users can connect cloud applications and use more than 350 predefined templates.

Where can Octoboard export data?

Its data pipelines support BigQuery, Looker, Google Data Studio, and Google Sheets. PPC Data Analytics also lists exports to a data warehouse.

Facts from Octoboard's own pages

Agency features: Its agency product offers automated reports, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. · octoboard.com, 2 Oct 2026
Ecommerce analytics: Ecommerce Analytics supports real-time transaction reporting, shopping-cart analytics, customer segmentation, sales and order analysis, email marketing, and currency conversion. · octoboard.com, 2 Oct 2026
Exports: Octoboard says it supports data pipelines to BigQuery, Looker, Google Data Studio, and Google Sheets, with BigQuery exports scheduled hourly and logged for audits. · octoboard.com, 2 Oct 2026
Free plan: Yes · octoboard.com, 23 Sept 2026
Intended users: Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams. · octoboard.com, 2 Oct 2026
Limits: The company says Web Analytics traffic beyond a subscription’s event limit may be ignored and dashboards using live website traffic may show notifications. · octoboard.com, 2 Oct 2026
PPC analytics: PPC Data Analytics supports cross-channel reporting, custom metrics and dimensions, data transformations, currency conversion, and exports to Looker, BigQuery, Google Sheets, and a data warehouse. · octoboard.com, 2 Oct 2026
Pricing and billing: The company says monthly or yearly subscriptions are available, yearly subscriptions have a 30% discount, and its listed prices are in euros with Stripe processing payments. · octoboard.com, 2 Oct 2026
Privacy: The privacy policy says Data Reports Ltd processes data to provide Octoboard services and aims to collect as little personal data as possible for them to function. · octoboard.com, 2 Oct 2026
Purpose: Octoboard provides marketing, ecommerce, and web analytics with reports, dashboards, keyword tracking, client portals, and ad-spend analysis. · octoboard.com, 2 Oct 2026
Security and data location: Octoboard describes its PPC data warehouse as secure and EU-hosted, and says exports to BigQuery are logged for future data audits. · octoboard.com, 2 Oct 2026
Support: Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address. · octoboard.com, 2 Oct 2026
Templates and integrations: The agency page says users can connect cloud applications and use more than 350 predefined templates, and lists integrations including Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. · octoboard.com, 2 Oct 2026
Trial: Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible. · octoboard.com, 2 Oct 2026
Web analytics: Web Analytics offers real-time dashboards, geolocation analysis, IP-to-business conversion, sales funnels, page heatmaps, and custom goals and revenue tracking. · octoboard.com, 2 Oct 2026