Improvado is a marketing data integration and analytics platform for large enterprises and agencies. It automates extraction, loading, transformation, governance, reporting, and insight work across marketing data, connecting sources to warehouses or BI tools. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses. Users can connect pre-built connectors, request custom ones, and use multi-account extraction that handles pagination, rate limits, token refresh, and batching. The AI Agent can produce answers, dashboards, and recommendations from marketing data, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents such as Claude and Codex to that data. Improvado lists a free plan with 50 MCP actions per week and one workspace. MCP Only costs 100.00 USD per month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace. Other listed paid plans have custom or unlisted pricing.
Who it is for
Improvado is aimed at medium to large enterprises and agencies that need to consolidate marketing data and reporting. Its AI and connector options may suit teams that want to connect marketing data to warehouses, BI tools, or AI agents.
What is good
- More than 1,381 integrations across 15 categories.
- Loads data to customer-owned or managed warehouses.
- AI Agent can automate reporting and detect anomalies.
- Free plan includes AI Agent and MCP.
- Lists SOC 2 Type II and several compliance areas.
What to know first
- Free Limited allows 50 MCP actions per week.
- Free Limited includes one workspace.
- Advanced and Enterprise pricing is custom.
Verdict
Improvado combines marketing data pipelines, reporting, and AI features, with a free tier and a paid MCP Only plan. Teams should compare the action, row, and workspace limits with their expected use.
Improvado plans and pricing
All plansCompared on marketing analytics software
- Free plan
- Yes
- Paid from
- $100/mo
- Data refresh
- hourly
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
- CRM reporting
- Yes
