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Bright Analytics
What Bright Analytics is
Bright Analytics is a marketing analytics platform combining data pipelines, a semantic model, reporting, and visualisation. Pipeline Manager collects marketing-platform data into a warehouse supplied and managed by Bright Analytics, while Data Hosts connects to existing warehouses such as MySQL, BigQuery, Snowflake, Azure SQL, and Databricks using read-only access. The integrations page lists 77 connections, including Google Ads, Meta Ads, GA4, Salesforce, and Shopify. Analysts can define metrics, dimensions, relationships, and business logic, with changes described as auditable. Dashboards support access levels, filters, drill-downs, commentary, and automated KPI alerts. Reporting includes spend tracking, pipeline tracking, CRM reporting, and custom dashboards, with daily data refreshes. A Reporting API exposes the governed model, and an MCP server connects Claude, ChatGPT, Gemini, or Copilot to the semantic layer. Taxonomy Manager handles custom master data and validation. Pricing is paid from £750/mo, with a 14-day trial and no free plan.
Who it suits
Bright Analytics is aimed at agencies, advertisers, and teams managing marketing data, spend, pipelines, or CRM reporting. It suits organisations needing governed metrics, dashboards, and warehouse connections.
What it does well
- 77 listed integrations
- Daily data refresh
- Custom dashboards and KPI alerts
- Read-only warehouse connections
- 14-day trial without credit card
What to know first
- No free plan
- Pricing starts from £750/mo
- Data refreshes daily
- Trial lasts 14 days
Limits
There is no free plan, and paid pricing starts at £750 per month for the Marketing Analytics Platform. Data refreshes daily. The listed 14-day trial requires no credit card or setup fee.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Taxonomy Manager | From £250/month · 14-day free trial | £250 a month |
| Semantic Layer | From £500/month · 14-day free trial | £500 a month |
| Marketing Analytics Platform | From £750/month · 14-day free trial | £750 a month |
As brightanalytics.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Bright Analytics website
- Start the 14-day free trial
- Use the included guided setup
- Connect marketing platforms through listed integrations or connect an existing warehouse with read-only access
- Use the web platform or Reporting API
Verdict
Bright Analytics brings ingestion, governed metrics, dashboards, taxonomy, and reporting into one platform. Its paid starting price and daily refresh cadence are key considerations for prospective users.
Questions
How much does Bright Analytics cost?
The Marketing Analytics Platform starts at £750 per month. Taxonomy Manager starts at £250 per month, and Semantic Layer starts at £500 per month; each lists a 14-day free trial.
Is there a free plan or trial?
There is no free plan. A 14-day trial is available without a credit card or setup fee and includes guided setup.
What platforms does Bright Analytics support?
Bright Analytics is available through web and API platforms.
Which integrations are listed?
The integrations page lists 77 connections, including BigQuery, Snowflake, Google Ads, Meta Ads, GA4, Salesforce, and Shopify.
Can it connect to existing data warehouses?
Data Hosts connects with read-only access to MySQL, BigQuery, Snowflake, Azure SQL, and Databricks warehouses.
Does Bright Analytics support AI assistants?
Its MCP server connects Claude, ChatGPT, Gemini, or Copilot to the platform’s semantic layer.
Facts from Bright Analytics's own pages
- API and AI
- The Reporting API exposes the governed data model, and the MCP server connects Claude, ChatGPT, Gemini, or Copilot to the semantic layer. · brightanalytics.com, 9 Oct 2026
- Data connections
- Data Hosts connects to existing business data in warehouses including MySQL, BigQuery, Snowflake, Azure SQL, and Databricks, using read-only access. · brightanalytics.com, 9 Oct 2026
- Data pipelines
- Pipeline Manager collects marketing platform data into a data warehouse Bright Analytics provides and manages, with pipelines monitored 24/7 by its team. · brightanalytics.com, 9 Oct 2026
- Founded
- 2012 · brightanalytics.com, 28 Sept 2026
- Headquarters
- 64 Southwark Bridge Road, London, SE1 0AS, United Kingdom · brightanalytics.com, 28 Sept 2026
- Integrations
- The integrations page lists 77 integrations, including BigQuery, Snowflake, Google Ads, Meta Ads, GA4, Salesforce, and Shopify. · brightanalytics.com, 9 Oct 2026
- Intended users
- The company describes solutions for agencies and advertisers, including agency reporting, marketing analytics, and data workflows. · brightanalytics.com, 9 Oct 2026
- Product
- Bright Analytics combines marketing data pipelines, an analyst-led semantic model, and reporting and visualisation in one platform. · brightanalytics.com, 9 Oct 2026
- Reporting
- Users can build dashboards with access levels, interactive filters, drill-downs, and commentary, and configure automated KPI alerts. · brightanalytics.com, 9 Oct 2026
- Security
- Bright Analytics says it supports two-factor authentication for all user accounts and SSO for customers using a central authentication provider. · brightanalytics.com, 9 Oct 2026
- Semantic layer
- Analysts can define and evolve metrics, dimensions, relationships, and business logic, with changes described as auditable. · brightanalytics.com, 9 Oct 2026
- Support
- Bright Analytics describes its offering as a platform plus a hands-on data solutions partner, with collaborative implementation and ongoing support. · brightanalytics.com, 9 Oct 2026
- Taxonomy
- Taxonomy Manager provides custom master data, naming recipes, built-in validation, and an API for exporting names to tools. · brightanalytics.com, 9 Oct 2026
- Trial terms
- The 14-day trial requires no credit card or setup fee and includes guided setup. · brightanalytics.com, 9 Oct 2026
Where Bright Analytics stands on Freedom251
- Marketing Analytics Software#19 of 50