Freedom251 › Marketing Analytics Software
Funnel
What Funnel is
Funnel is web-based software that brings marketing data from fragmented sources together for preparation, measurement, reporting, and workflows. Its connector directory lists 640 options, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads, and LinkedIn. Destinations include Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3, and Snowflake, with availability depending on plan. Funnel provides dashboards and reporting exports; Funnel Measure adds marketing mix modeling, multi-touch attribution, and incrementality testing. Funnel AI can answer questions about marketing data and help create charts and custom metrics, while Funnel MCP connects data to tools such as Claude and ChatGPT. Plans start at $300.00 per month billed annually. Starter includes 117 connectors, 13 destinations, five users, and one workspace; Business includes 579 connectors, 46 destinations, unlimited users and workspaces, and exports every two hours. Funnel offers a tailored free trial, but custom connectors are unavailable during it.
Who it suits
Funnel is designed for marketers and data teams managing multi-source reporting and measurement. It also suits organizations needing dashboards, exports, AI-assisted analysis, or broad destination connectivity.
What it does well
- 640 listed connectors
- AI answers data questions
- Marketing mix modeling add-on
- No data-volume or row-count charges
- ISO 27001 and SOC 2 Type 2
What to know first
- Starts at $300 monthly, billed annually
- No free plan
- Custom connectors unavailable during trial
- Destination access varies by plan
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | billed annually · 117 connectors · 13 destinations · 5 users · 1 workspace | $300 a month |
| Business | billed annually · 579 connectors · 46 destinations · unlimited users and workspaces · exports every 2 hours | $600 a month |
| Enterprise | 600+ connectors · 47 destinations · SAML, OIDC and SCIM · priority support and enterprise SLA | On request |
As funnel.io lists them, read 5 Oct 2026. The maker's own page has the final word.
Verdict
Funnel centralizes marketing data with extensive connectors, reporting destinations, and optional measurement and AI features. Its paid plans scale connector and workspace access, while the free trial excludes custom connectors.
Facts from Funnel's own pages
- AI features
- Funnel AI can answer questions about marketing data and help create charts and custom metrics; Funnel MCP connects data to AI tools such as Claude and ChatGPT. · funnel.io, 5 Oct 2026
- Data residency
- Funnel says customers on select subscriptions can choose US or EU data hosting, and its pricing page lists an EU data center option for Enterprise. · funnel.io, 5 Oct 2026
- Destinations
- The pricing page lists destinations including Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3 and Snowflake, with availability varying by plan. · funnel.io, 5 Oct 2026
- Founded
- 2014 · funnel.io, 28 Sept 2026
- Headquarters
- Stockholm, Sweden · funnel.io, 28 Sept 2026
- Integrations
- The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn. · funnel.io, 5 Oct 2026
- Pricing limits
- Funnel says it does not charge based on data volume, row counts or the number of report types pulled from the same connected account. · funnel.io, 5 Oct 2026
- Reporting and measurement
- Funnel offers dashboards and reporting exports, while Funnel Measure includes marketing mix modeling, multi-touch attribution and incrementality testing as an add-on. · funnel.io, 5 Oct 2026
- Security
- Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks. · funnel.io, 5 Oct 2026
- Support
- The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA. · funnel.io, 5 Oct 2026
- Trial
- Funnel says it can set up a free trial tailored to customer requirements, but custom connectors are unavailable during the trial. · funnel.io, 5 Oct 2026
- What it does
- Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows. · funnel.io, 5 Oct 2026
- Who it serves
- Funnel describes its SaaS product as serving marketers and data teams, and says it serves more than 3,000 mid-market and enterprise businesses. · funnel.io, 5 Oct 2026
Where Funnel stands on Freedom251
- Marketing Analytics Software#23 of 51