Maxymizely

What Maxymizely is

Maxymizely is an analytics and experimentation platform for mobile and web applications that combines big data analytics with predictive modeling. It supports A/B/N and multivariate testing in every plan, with a visual editor, mobile SDK, and audience targeting available. Its Intelligent Conversion feature can automatically shift more traffic to the variation performing best against a selected goal. Reports cover sessions, visitors, traffic sources, geography, behavior, and traffic quality. Experiment audiences can be segmented by traffic source, browser, device, location, and language. Integrations documented by the maker include web, ActionScript, Android, iOS, custom, and API integration for systems that support web services. Every plan includes mail support, and the support team can help with or perform integration. Plans vary by Monthly Active User allowance, from 10 000 to 1 000 000, while experiments and teammates are unlimited across plans. The Starter plan is $19 a month and includes 10 000 Monthly Active Users. Maxymizely offers a 14-day trial but no free plan. The documentation says customers control what data may be tracked, historical analytics data is kept for one year before deletion, and data is used in aggregated form rather than to identify users.

Who it suits

Maxymizely suits web and mobile app teams that want to test variations, analyze traffic and behavior, and target experiment audiences by selected attributes. It is also aimed at teams seeking to improve app ROI and engagement, increase lifetime value, or identify effective marketing segments.

Limits

The Starter plan includes 10 000 Monthly Active Users; higher plans allow up to 1 000 000. Historical analytics data is kept for one year before deletion.

Getting started

1. Visit https://maxymizely.com/en/.
2. Start the 14-day trial or choose a paid plan.
3. Select a plan based on its Monthly Active User allowance.
4. Integrate your web or mobile app using a documented integration route.
5. Configure an experiment and segment its audience if needed.

Verdict

Pick Maxymizely if you need web and mobile experimentation with analytics, audience segmentation, and support for integrations. Look elsewhere if you need a free plan or a Monthly Active User allowance above your selected plan’s limit.