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Best Programmatic Advertising Platforms in 2026

Programmatic advertising platforms help manage automated ad buying and delivery. This list is for people comparing tools by cost, access method, and licensing.

  1. 1

    AdRoll

    Free plan APIWeb

    AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

    7.4 Visit site
  2. 2

    Basis DSP

    Paid APIExtensionWeb

    Basis DSP combines programmatic campaign management with search, social, and site-direct workflows, plus broad targeting and marketplace options.

    5.8 Pricing on request Visit site
  3. 3

    The Trade Desk

    Paid APIWeb

    The Trade Desk combines programmatic campaign tools, audience targeting, multiple channels, and measurement resources. Access and pricing require contacting the company.

    4.7 Pricing on request Visit site
  4. 4

    Choozle

    by Choozle
    Paid Web
    4.5 From $99/mo Visit site
  5. 5

    Amazon DSP

    by Amazon Ads
    Paid
    4.3 Visit site
  6. 6

    StackAdapt

    Paid Web
    4.1 Pricing on request Visit site
  7. 7

    Display & Video 360

    by Google
    Paid
    4.0 Visit site
  8. 8

    Moloco Ads

    Paid Web

    Consider Moloco Ads if your campaigns use its supported channels and you need its listed targeting options or attribution reporting.

    4.0 Visit site
  9. 9

    Jampp

    by Jampp
    Paid
    3.9 Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Check whether a platform has a free plan or trial, what paid pricing requires, and whether its licence lets you read or change code. Confirm that web, API, or extension access fits your workflow before choosing.

Questions

Does any platform list a free plan?

AdRoll includes a free-plan option; Amazon DSP, Choozle, and StackAdapt do not list one.

Which platform starts at $99 per month?

Choozle shows pricing beginning at $99 per month.

Which platforms list pricing on request?

Pricing details are available on request from Basis DSP, StackAdapt, and The Trade Desk.

Can I use these platforms through an API?

The Trade Desk offers API and web access. Other listed options provide web or extension access.

Are these platforms open source?

AdRoll and Basis DSP are listed as not open source. Check the licence for any platform whose code access matters to you.

Which platform supports both buying models?

Moloco Ads supports both buying models.

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