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Best Retargeting Software in 2026

Retargeting software helps plan and manage campaigns that bring audiences back to a product or site. This list covers tools available on web, API, iOS, or Android platforms.

  1. 1

    AdRoll

    Free plan APIWeb

    AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.

    7.3 Visit site
  2. 2

    ad:personam

    Free plan Web
    6.2 Free plan · paid from €149/mo · 30-day trial Visit site
  3. 3

    Adwisely

    Free trial Web

    Adwisely brings campaign controls and reporting together for supported eCommerce stores. Check the store eligibility rules and spend-based billing terms before choosing a plan.

    6.0 From $49/mo · 7-day trial Visit site
  4. 4

    Ako Marketing

    Free plan Web
    5.9 Free plan · paid from $29/mo · 14-day trial Visit site
  5. 5

    Flightplan

    Free plan Web
    5.8 Free plan Visit site
  6. 6

    releva.nz

    Free plan Web
    5.8 Free plan · paid from €49/mo · 30-day trial Visit site
  7. 7

    Nabu: Google Ads Retargeting

    Free plan Web
    5.7 Visit site
  8. 8

    Rontar

    Free plan Web
    5.7 Free plan Visit site
  9. 9

    YouAppi

    Paid AndroidiPhoneWeb

    Choose YouAppi if your brand needs managed mobile retargeting or connected TV campaigns with KPI-based optimization and reporting.

    4.9 Pricing on request Visit site
  10. 10

    ADMY Retargeting

    Paid Web
    4.6 Pricing on request Visit site
  11. 11

    Adwerx

    Paid Web
    4.6 From $49/mo Visit site
  12. 12

    Adikteev

    Paid
    4.4 Pricing on request Visit site
  13. 13

    Criteo Commerce Growth

    Paid Web
    4.4 Pricing on request Visit site
  14. 14

    Contobox True Intent Retargeting

    Paid Web
    4.3 Pricing on request Visit site
  15. 15

    Fusify Dynamic Retargeting

    Paid Web
    4.2 Pricing on request Visit site
  16. 16

    Retargeting.biz

    Paid Web
    4.2 Pricing on request Visit site
  17. 17

    Meteor.link

    Paid Web
    4.1 From $9/mo · 7-day trial Visit site
  18. 18

    ReTargeter

    Paid Web
    4.1 Pricing on request Visit site
  19. 19

    rtb.com

    Paid Web
    4.0 Pricing on request Visit site
  20. 20

    RevX

    Paid Web
    3.9 Pricing on request Visit site
  21. 21

    Swayer

    Paid Web
    3.8 Pricing on request Visit site
  22. 22

    Uptrix Uplift

    Paid
    3.7 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, paid starting prices, audience sources, ad channels, dynamic product ads, frequency capping, and attribution windows. Check trial limits, platform fit, and the licence if reading or changing code matters.

Questions

Do retargeting tools offer free plans?

Yes. A free plan is listed for tools including Flightplan, AdRoll, ad:personam, and Ako Marketing.

Can I try a paid retargeting tool before paying?

Trial periods listed here include 7 days, 14 days, and 30 days. Other tools list pricing on request without a stated trial.

What can paid retargeting software cost?

Listed starting prices include $9/mo, $29/mo, $49/mo, and €149/mo. Several vendors provide pricing on request.

Which platforms do these tools support?

Platforms represented on the list are web, API, iOS, and Android. Check the individual listing for its stated platform.

What campaign features should I compare?

Compare audience sources, ad channels, dynamic product ads, frequency capping, and attribution windows.

Is retargeting software open source?

Open-source status varies by tool. Review the licence for a specific product if code access or modification is important.

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