Freedom251 › Mobile Advertising Software
Apple Search Ads
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Apple Ads Advanced | Cost-per-tap; advertiser sets maximum tap price; no budget maximum stated. · Unlimited monthly budget · Unlimited apps | Free |
| Apple Ads Basic | Cost-per-install; advertiser sets install cost. · Up to $10,000 (U.S.) per app, per month · Up to 50 apps | Free |
As searchads.apple.com lists them, read 14 Nov 2026. The maker's own page has the final word.
Facts from Apple Search Ads's own pages
- Attribution
- The Attribution API measures downloads and redownloads resulting from Apple Ads campaigns. · searchads.apple.com, 14 Nov 2026
- Audience
- Apple Ads is intended for app developers, advertisers, and agencies, and its Basic solution is listed for developers. · ads.apple.com, 14 Nov 2026
- Availability limit
- Product page ads are unavailable in mainland China; placements also have country- and policy-dependent eligibility. · ads.apple.com, 14 Nov 2026
- Campaign controls
- Advanced supports keyword selection, automated Maximize Conversions bidding, custom product pages, and campaign-level daily budgets. · ads.apple.com, 14 Nov 2026
- Eligibility
- Advertised app metadata and custom product page assets must be approved for advertising before ads can run. · ads.apple.com, 14 Nov 2026
- Integrations
- Campaign management and attribution APIs enable programmatic campaign management, reporting, and download attribution. · searchads.apple.com, 14 Nov 2026
- Measurement
- Campaign dashboards and snapshots report metrics including impressions, installs, and average cost per acquisition. · searchads.apple.com, 14 Nov 2026
- Placements
- Advanced offers ads on the Today tab, Search tab, search results, and other apps’ product pages. · ads.apple.com, 14 Nov 2026
- Privacy
- Apple says its ad technology is designed to perform while respecting user privacy. · ads.apple.com, 14 Nov 2026
- Purpose
- Apple Ads helps advertisers promote apps and drive downloads on the App Store. · searchads.apple.com, 14 Nov 2026
- Recommendations
- The platform provides keyword, bid, and daily budget suggestions. · searchads.apple.com, 14 Nov 2026
Where Apple Search Ads stands on Freedom251
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