Side by side
Apple Search Ads vs DT FairBid
Both stand on mobile advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Web
Visit Apple Search Ads Free plan AndroidAPIiPhone+1
DT FairBid offers both auction-based and ordered waterfall mediation, along with reporting APIs and privacy controls. Publishers should account for the placement requirement and the direct payment arrangement with mediated networks.
Visit DT FairBidThe facts
| Apple Search Ads | DT FairBid | |
|---|---|---|
| Free plan | No | Yes |
| Open source | Not published | Not published |
| Runs on | Web | Android, API, iPhone, Web |
| Lowest paid plan | Not published | Free or on request |
| Plans published | None | 1 |
| Maker | Not published | Not published |
| Website | searchads.apple.com | digitalturbine.com |
| On mobile advertising software | #5 of 11 | #1 of 11 |
Apple Search Ads: what it does well
DT FairBid: what it does well
- Supports bidding and waterfall mediation
- Demonstrates four ad formats
- Includes guides for several mediated networks
- Provides reporting APIs
- Offers advertising ID and child-user privacy controls
What to know first
- At least one placement is required to monetize an app
- Publishers collect payments directly from mediated networks
- APIs require authentication tokens and verification keys
Alternatives to Apple Search Ads Alternatives to DT FairBid The whole list