DT FairBid

Free plan AndroidAPIiPhoneWeb

What DT FairBid is

DT FairBid is a publisher monetization service for integrating, managing, and optimizing mediated advertising networks. Publishers configure apps, placements, and networks in DT Console, and at least one placement is required to monetize an app. For bidding networks, DT runs an auction for a placement across the networks added to it. Waterfall mediation instead offers a placement to networks in the order set by the publisher. FairBid demonstrates banner, interstitial, rewarded-video, and MREC formats. Its integration guides cover networks including Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services. The service supports Android, iOS, and Unity apps, and provides Management, Reporting, and User Level Reporting APIs. Those APIs require authentication tokens obtained using verification keys. Privacy options include disabling collection and transmission of the Android advertising ID and flagging users as children. Documentation also describes mediated-network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings. DT FairBid is free; publishers collect payments directly from mediated ad networks.

Who it suits

It suits publishers seeking to mediate ad networks for ads on apps or other properties. Its listed app support covers Android, iOS, and Unity.

What it does well

Supports bidding and waterfall mediation
Demonstrates four ad formats
Includes guides for several mediated networks
Provides reporting APIs
Offers advertising ID and child-user privacy controls

What to know first

At least one placement is required to monetize an app
Publishers collect payments directly from mediated networks
APIs require authentication tokens and verification keys

Limits

The free DT FairBid plan is provided at no cost. At least one placement is required to monetize an app; publishers collect payments directly from mediated ad networks.

Plans

Plan	Billed and limits	Price
DT FairBid	Provided free of charge; publisher collects payments directly from mediated ad networks	Free

As digitalturbine.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

Open the Digital Turbine website.
Configure an app in DT Console.
Add at least one placement.
Configure the mediated ad networks for the app.
Use the relevant platform SDK and network integration guides.

Verdict

DT FairBid offers both auction-based and ordered waterfall mediation, along with reporting APIs and privacy controls. Publishers should account for the placement requirement and the direct payment arrangement with mediated networks.

Questions

How much does DT FairBid cost?

The DT FairBid plan is free. It is provided free of charge.

How do publishers receive payments?

Publishers collect payments directly from mediated ad networks.

Which platforms does it support?

The listed supported app platforms are Android, iOS, and Unity.

Which ad formats does FairBid demonstrate?

The sample app demonstrates banners, interstitials, rewarded videos, and MRECs.

What APIs are available?

FairBid provides Management, Reporting, and User Level Reporting APIs. They require authentication tokens obtained using verification keys.

What privacy controls are described?

The SDK can disable collection and transmission of the Android advertising ID and flag users as children. Documentation also describes mediated-network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings.

Facts from DT FairBid's own pages

Ad formats: The FairBid sample app demonstrates banners, interstitials, rewarded videos, and MRECs. · docs.digitalturbine.com, 3 Oct 2026
Auction model: For bidding networks, DT conducts an auction of a placement across the bidding networks added to it. · docs.digitalturbine.com, 3 Oct 2026
Founded: 1998 · digitalturbine.com, 28 Sept 2026
Headquarters: Austin, Texas, United States · digitalturbine.com, 28 Sept 2026
Intended users: DT FairBid is a publisher monetization service that mediates ad networks for ads placed on the publisher’s app or other property. · digitalturbine.com, 3 Oct 2026
Mediated network privacy: The documentation describes mediated network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings. · docs.digitalturbine.com, 3 Oct 2026
Network integrations: The documentation includes integration guides for mediated networks such as Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services. · docs.digitalturbine.com, 3 Oct 2026
Platform SDKs: DT’s sample app and network testing guidance identify Android, iOS, and Unity app support. · docs.digitalturbine.com, 3 Oct 2026
Privacy controls: The SDK has options to disable collection and transmission of the Android advertising ID and to flag users as children. · docs.digitalturbine.com, 3 Oct 2026
Publisher setup: Publishers configure apps, placements, and mediated networks in DT Console, and at least one placement is required to monetize an app. · docs.digitalturbine.com, 3 Oct 2026
Purpose: DT FairBid lets publishers use DT’s mediation technology to integrate, manage, and optimize multiple mediated ad networks. · digitalturbine.com, 3 Oct 2026
Reporting APIs: DT FairBid provides Management, Reporting, and User Level Reporting APIs, which require authentication tokens obtained using verification keys. · docs.digitalturbine.com, 3 Oct 2026
Security certifications: Digital Turbine’s Trust Center lists ISO 27001:2022 and SOC 2 Type 2 for 2026. · trust.digitalturbine.com, 3 Oct 2026
Support: The Trust Center directs users with questions or bugs to Contact Support, and product security details can be requested from a Digital Turbine account representative. · trust.digitalturbine.com, 3 Oct 2026
Waterfall mediation: For waterfall mediation, DT offers a placement to each network in the order the publisher sets. · docs.digitalturbine.com, 3 Oct 2026