Nexxen DSP

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What Nexxen DSP is

Nexxen DSP is a paid advertising platform for campaigns across connected TV, online video, display, linear television, mobile, web, and other digital channels. It offers access to multiple inventory sources and supports both buying models. Targeting options include first-party data, proprietary and third-party audience data, demographic and location targeting, and contextual or content-level targeting. Buyers can also use TV viewership data, interest and browsing-behavior segments, and cross-device identity. Attribution reporting is available, and supported regions are global. Nexxen DSP was founded in 2007 and is headquartered in Tel Aviv, Israel. Pricing is available on request, so no plan price is listed. The range of channels, inventory access, and targeting options may be relevant to advertisers planning campaigns across media types. Its attribution reporting is another listed capability for assessing advertising activity. Buyers will need to request pricing details from the company.

Who it suits

Nexxen DSP suits advertisers seeking campaign options across multiple media channels and inventory sources. It may also fit teams that need audience targeting options and attribution reporting across global regions.

What it does well

Covers connected TV, video, display, linear TV, and mobile.
Provides access to multiple inventory sources.
Includes first-party and third-party audience targeting.
Offers attribution reporting.
Supports global regions.

What to know first

Pricing is on request.
No set plan price is listed.

Plans

Plan	Billed and limits	Price
Nexxen DSP	Custom programmatic advertising campaigns · pricing based on ad-spend percentage or flat fee · targeting, inventory and optimization affect cost	On request

As nexxen.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Verdict

Nexxen DSP lists broad channel coverage, varied targeting options, and attribution reporting. Buyers will need to request pricing to assess its cost.

Questions

How is Nexxen DSP priced?

It is a paid platform, with pricing available on request.

Which advertising channels does it support?

Listed channels include connected TV, online video, display, linear television, mobile, web, and digital channels.

What targeting options are available?

Options include first-party, proprietary and third-party audience data; demographic, location, contextual and content-level targeting; TV viewership data; interest and browsing-behavior segments; and cross-device identity.

Does Nexxen DSP offer attribution reporting?

Yes. Attribution reporting is available.

Where is the platform available?

Supported regions are global.

When was Nexxen founded, and where is it headquartered?

Nexxen was founded in 2007 and is headquartered in Tel Aviv, Israel.

Facts from Nexxen DSP's own pages

ACR and streaming data: Nexxen identifies Hisense/V (formerly VIDAA) ACR, PeerLogix streaming and audience-discovery data as sources in its data platform. · nexxen.com, 15 Oct 2026
AI optimization: Nexxen uses AI and machine-learning models to optimize measurement, media and creative decisions during campaigns. · nexxen.com, 15 Oct 2026
API scope: The public API collection documents campaign-management interfaces and account-manager retrieval, with additional services in the collection. · postman.com, 15 Oct 2026
Brand safety: Nexxen states that its DSP integrates industry verification partners as part of a brand-safety suite. · investors.nexxen.com, 15 Oct 2026
Company legal name: The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd. · sec.gov, 15 Oct 2026
Company scale: The platform served 627 active customers, 1,304 active publishers and approximately 180 countries at December 31, 2025. · sec.gov, 15 Oct 2026
Company size: Nexxen reported 909 global employees as of December 31, 2025. · sec.gov, 15 Oct 2026
Data-platform activation: Nexxen Data Platform audiences can be activated through Nexxen DSP, Nexxen SSP PMPs and selected third-party DSPs or SSPs. · nexxen.com, 15 Oct 2026
Data retention: The services policy states that bidstream data is retained for 30 days and European identifier or tracking data commonly expires after 13 months. · nexxen.com, 15 Oct 2026
Data sources: The DSP supports advertiser first-party data, Nexxen proprietary data and specialized third-party audience data. · investors.nexxen.com, 15 Oct 2026
Documentation depth: Public documentation is delivered as a Postman collection with setup instructions, environments, authentication and request examples. · postman.com, 15 Oct 2026
Forecasting: The DSP includes forecasting and planning tools intended to predict reach and spend across screens, formats and audiences. · investors.nexxen.com, 15 Oct 2026
Founded: Nexxen International Ltd. was incorporated in Israel on March 20, 2007. · sec.gov, 15 Oct 2026
Headquarters: The annual filing identifies Tel Aviv, Israel as company headquarters. · sec.gov, 15 Oct 2026
Licence: Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated. · sec.gov, 15 Oct 2026
Limit: curate access: A G2 reviewer said Nexxen's Curate product interface was not available to everyone. · g2.com, 15 Oct 2026
Limit: troubleshooting and goals: Gartner reviewer feedback cited troubleshooting incidents and missing campaign goals as concerns, and said the redesigned interface could be more condensed. · gartner.com, 15 Oct 2026
NexAI assistant: The in-platform nexAI assistant offers pre-flight QA, pacing and spend recommendations, deal diagnostics, reporting insights and an instant help center. · nexxen.com, 15 Oct 2026
Nexxen Studio: Nexxen Studio supplies turnkey or customizable creative services integrated with the DSP. · investors.nexxen.com, 15 Oct 2026
Notable news: AI-native interface: Nexxen's news index lists an April 6, 2026 launch of an AI-native DSP user interface and expanded nexAI assistant. · nexxen.com, 15 Oct 2026
Notable news: Unity partnership: On May 6, 2026, Nexxen announced Unity in-app mobile inventory integration into Nexxen DSP for video advertising reach. · investors.nexxen.com, 15 Oct 2026
Omnichannel buying: The DSP provides a buying path spanning omnichannel media, proprietary data and differentiated advertising experiences. · nexxen.com, 15 Oct 2026
Praise: integrations: A G2 reviewer praised Nexxen's industry connections and integrations with popular DSPs for helping campaign effectiveness. · g2.com, 15 Oct 2026
Praise: usability and targeting: Gartner reviewers described the platform as straightforward to use and valued its range of targeting options. · gartner.com, 15 Oct 2026