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Best Demand Side Platform in 2026

Demand-side platforms support the purchase of advertising inventory across digital channels. Compare ad channels, inventory access and targeting options, then look at attribution reporting and the buying model to see how the listed capabilities differ. Supported regions, free-plan availability and paid-from details add useful context. Amazon Marketing Cloud and Adform DSP appear first, with illumin among the early entries. Consider which channels and regions matter for your campaigns, and weigh the listed buying and reporting details against those needs.

  1. 1

    Amazon Marketing Cloud

    Free plan APIWeb

    AMC combines audience building, journey measurement, and signal analysis in a privacy-focused clean room. Eligibility and the aggregated nature of its outputs are important constraints to consider.

    7.2 Free plan Visit site
  2. 2

    Adform DSP

    Paid APIExtensionWeb

    Consider Adform DSP if your campaigns span several digital channels and you need a broad set of targeting options with attribution reporting.

    6.0 Pricing on request Visit site
  3. 3

    Adobe Advertising Creative

    Paid APIWeb

    Advertising Creative combines ad personalization, creative organization and experience-level reporting.

    5.7 Pricing on request Visit site
  4. 4

    Basis DSP

    Paid APIExtensionWeb

    Basis DSP combines programmatic campaign management with search, social, and site-direct workflows, plus broad targeting and marketplace options.

    5.7 Pricing on request Visit site
  5. 5

    Adtelligent

    Paid APIWeb

    Adtelligent covers publisher monetization, advertiser campaigns, video ads, and retail media in one product range. Buyers should request pricing and assess which platform fits their specific workflow.

    5.4 Pricing on request Visit site
  6. 6

    Nexxen DSP

    Paid APIWeb

    Nexxen DSP lists broad channel coverage, varied targeting options, and attribution reporting. Buyers will need to request pricing to assess its cost.

    5.3 Pricing on request Visit site
  7. 7

    illumin

    Paid APIWeb

    Choose illumin if your campaigns need multiple inventory sources, varied ad channels, and detailed targeting options.

    5.2 Pricing on request Visit site
  8. 8

    The Trade Desk

    Paid APIWeb

    The Trade Desk combines programmatic campaign tools, audience targeting, multiple channels, and measurement resources. Access and pricing require contacting the company.

    4.8 Pricing on request Visit site
  9. 9

    Yahoo DSP

    Paid APIWeb

    Yahoo DSP covers campaign planning through measurement across a broad mix of advertising channels. Prospective customers need to contact Yahoo for pricing and availability details.

    4.7 Pricing on request Visit site
  10. 10

    Criteo Commerce Growth

    Paid Web
    4.5 Pricing on request Visit site
  11. 11

    Simpli.fi

    Paid Web
    4.5 Pricing on request Visit site
  12. 12

    Infillion DSP

    Paid Web
    4.2 Pricing on request Visit site
  13. 13

    Moloco Ads

    Paid Web

    Consider Moloco Ads if your campaigns use its supported channels and you need its listed targeting options or attribution reporting.

    4.1 Visit site
  14. 14

    rtb.com

    Paid Web
    4.1 Pricing on request Visit site
  15. 15

    StackAdapt

    Paid Web
    4.1 Pricing on request Visit site
  16. 16

    Viant DSP

    Paid Web
    4.0 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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