AppMetrica

Free plan Open source AndroidAPIiPhoneWeb

What AppMetrica is

AppMetrica is a platform for analyzing and growing mobile applications, with attribution, product and marketing analytics, reports, funnels, crash analytics, and A/B experiments. Teams can target push campaigns to specific user cohorts. Its SDK tracks device, session, referral, in-app action, revenue, error, crash, and ANR data; documentation also lists Management, Reporting, Logs, Data Stream, Post, and Push APIs. An Apphud integration for purchase and subscription tracking is available with Custom and Pro plans. The Free plan has no fees and allows up to 100,000,000 custom events per month and 3,250,000 per day, with limits applying across all apps in an organization. Free users cannot buy add-ons or extend those limits. Pro includes all features, including LTV and Churn predictions, and personal support through a dedicated chat; Free users have a feedback form. The maker says the service is ISO 27001 certified and offers SDK controls to disable statistics collection until consent. The SDK encrypts documented user data in transit using AES-128. Depersonalized data is stored on Yandex servers in the EU and Russian Federation.

Who it suits

The maker describes AppMetrica as serving marketing experts, product managers, analysts, and developers working with mobile apps.

What it does well

Free plan allows up to 100,000,000 custom events monthly.
Includes attribution, funnels, crash analytics, and A/B experiments.
Supports cohort-targeted push campaigns.
SDK controls can disable statistics collection until consent.
Pro includes dedicated chat support.

What to know first

Free plan limits apply across all organizational apps.
Free plan does not allow add-ons or limit extensions.
Free support is through a feedback form.

Plans

Plan	Billed and limits	Price
Free	No fees · 100 million custom events/month · 2 simultaneous A/B tests · 100 flags · feedback-form support · standard reports and API · revenue reports · push campaigns · subscription tracking	Free
Custom	Calculator; $0.80 per extra million events · 100–15,000 million custom events/month · 2–50 simultaneous A/B tests · 100–2,000 flags · Data Stream API · workspaces · feedback-form support	On request
Pro	Calculator; $0.80 per extra million events · Up to 20,000 million custom events · up to 10 simultaneous A/B tests · 500–2,000 flags · 200 million Data Stream API events · workspaces · LTV and churn predictions · premium support	On request

As appmetrica.yandex.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Verdict

AppMetrica combines mobile analytics, engagement tools, and APIs, with a free plan that has substantial event allowances but organization-wide limits. Pro adds extended limits, all features, and dedicated chat support.

Facts from AppMetrica's own pages

Analytics: It provides attribution, product and marketing analytics, reports, funnels, crash analytics, and A/B experiments. · appmetrica.yandex.com, 7 Oct 2026
APIs: The documentation lists Management, Reporting, Logs, Data Stream, Post, and Push APIs. · appmetrica.yandex.com, 7 Oct 2026
Audience: The maker describes the service as serving marketing experts, product managers, analysts, and developers. · appmetrica.yandex.com, 7 Oct 2026
Cohort analysis: Cohorts can be grouped by install date, traffic source, profile, app version and operating system. · appmetrica.yandex.com, 15 Oct 2026
Company: Yandex says it appeared as a company in 2000 and lists its head office in Moscow, Russia. · yandex.com, 7 Oct 2026
Company profile: LinkedIn lists AppMetrica as a public data-infrastructure and analytics company headquartered in Dubai with 51–200 employees. · linkedin.com, 15 Oct 2026
COPPA statement: Yandex says it processes app-visitor information for app owners, applies reasonable security measures and may terminate services for child-directed apps. · appmetrica.yandex.com, 15 Oct 2026
Crash monitoring: Real-time crash and error reports show app stability and the share of affected users. · appmetrica.yandex.com, 15 Oct 2026
Data collection: The SDK tracks device, session, referral, in-app action, revenue, error, crash, and ANR data. · appmetrica.yandex.com, 7 Oct 2026
Data location: The page says depersonalized AppMetrica data is stored on Yandex servers in the EU and the Russian Federation. · appmetrica.yandex.com, 7 Oct 2026
Documentation support: The documentation has platform quick starts, usage examples, API sections, troubleshooting and feedback-based support. · appmetrica.yandex.com, 15 Oct 2026
Encryption: The SDK encrypts the user data listed in its privacy documentation in transit using AES-128. · appmetrica.yandex.com, 7 Oct 2026
Engagement: The service supports push campaigns targeted to specific user cohorts. · appmetrica.yandex.com, 7 Oct 2026
Funnel analysis: Funnel reports identify where users drop between registration and purchase steps. · appmetrica.yandex.com, 15 Oct 2026
GDPR controls: Yandex says processed data is non-personalized, documents processing in a DPA and lets SDK clients disable collection before consent. · appmetrica.yandex.com, 15 Oct 2026
Google Play availability: The former official Android AppMetrica app is listed by AppBrain at 3.67 out of 5 from 200 ratings and was removed from Google Play on May 10, 2025. · appbrain.com, 15 Oct 2026
Headquarters: Moscow, Russia · appmetrica.yandex.com, 28 Sept 2026
Integrations: The Apphud integration supports purchase and subscription tracking and is available with Custom and Pro plans. · appmetrica.yandex.com, 7 Oct 2026
Limit: mobile app: Apple reviewers report missing purchase tracking, no iPad version, graph-related crashes and login failures. · apps.apple.com, 15 Oct 2026
Limit: reporting: G2 reviewers report inconsistent totals between reports, slow loading, arbitrary export structures and missing agency API or access-role capabilities. · g2.com, 15 Oct 2026
Limits: The Free plan does not allow purchasing additional tools or extending plan limits, and organization limits apply across its apps. · appmetrica.yandex.com, 7 Oct 2026
Limit: support and scope: TrustRadius reviewers cite limited features, occasional crashes, sparse integrations, plain design and slow or insufficient support. · trustradius.com, 15 Oct 2026
Maker and launch: The service is operated by YANDEX LLC/Yandex Ads and was launched in 2013. · github.com, 15 Oct 2026
Mobile attribution: Attribution supports device ID, referrer and probabilistic matching, configurable attribution windows, postbacks, tracking links, deeplinks and smartlinks. · appmetrica.yandex.com, 15 Oct 2026