Side by side
Adjust vs Kochava
Both stand on marketing attribution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidAPIiPhone+2
Adjust combines cross-platform measurement with reporting, deep links, and audience tools. Base is free within its stated attribution and duration limits, while Core, Enterprise, and add-ons require a pricing inquiry.
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Free plan AndroidAPIiPhone+3
Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations. The free plan has a 10K monthly conversion limit and does not include some SmartLinks functionality.
Visit KochavaThe facts
| Adjust | Kochava | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | No |
| Runs on | Android, API, iPhone, Web, Windows | Android, API, iPhone, Mac, Web, Windows |
| Lowest paid plan | Free or on request | Foundation: $500 a month |
| Plans published | 3 | 4 |
| Maker | Not published | Not published |
| Website | adjust.com | kochava.com |
| On marketing attribution software | #1 of 38 | #4 of 38 |
Adjust: what it does well
- Connects touchpoints across five platform categories
- Datascape includes reports, dashboards, and visualizations
- Audience tools support A/B testing custom groups
- Base includes up to 1,500 monthly attributions
What to know first
- Core and Enterprise pricing requires contacting sales
- Growth Solutions are paid add-ons
- Base support is English email-only
Kochava: what it does well
- Advertiser tools include attribution and real-time ad fraud detection.
- Atlas Performance includes audience intelligence and lift studies.
- Lists 4,500+ media partner and vendor integrations.
- Self-attributing network integrations include Free App Analytics clients.
- Free App Analytics includes up to 10K conversions monthly.
What to know first
- Some SmartLinks functionality is unavailable on Free App Analytics.
- Foundation costs $500 a month.
- Enterprise costs $2,000 a month.
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