Open Attribution

Open Attribution is an open-source attribution platform for app and game developers who want direct custody of advertising data. It suits technically capable teams prepared to self-host and participate in an unfinished project. The strongest reason to consider it is control over raw data and attribution logic; the strongest reason to wait is its early-alpha status.

Overview

Open Attribution is designed to replace third-party control with infrastructure that developers can run themselves. Its pipelines retain raw advertising data and aggregate it for analytics and dashboard queries, so teams can work from underlying records as well as summarized campaign views. That architecture is useful when reporting requirements may evolve, but it also makes the customer responsible for operating a self-hosted system while the project is still under construction.

The project’s mission is specifically aimed at app and game developers who do not want advertising data processed by an outside provider. Self-hosting keeps that data on the customer’s servers. The trade-off is operational ownership: teams choosing this route must be comfortable managing an alpha-stage platform rather than relying on a mature hosted service.

Key features

Attribution models are configurable, including multi-touch and connected-TV (CTV) approaches, and the product supports revenue attribution. That breadth can accommodate teams measuring several marketing touchpoints or tying campaigns to commercial outcomes instead of relying on a single last-touch view. It is a meaningful advantage for specialists with bespoke measurement needs, although the project’s development status makes it unsuitable as an unquestioned foundation for critical reporting.

The MMP dashboard brings together user permissions, app configuration, network settings and ad-campaign analytics. Permissions and settings matter for teams with more than one operator, while campaign analytics provides a central view of performance. Users can export data or connect other business-intelligence tools without proprietary restrictions, preserving the option to build independent reporting or migrate later.

Community contact is available through Discord and [email protected], and the project invites contributions through its community channels and GitHub. That is a practical path for developers who want to influence an open-source tool, not a substitute for production-grade support commitments.

Pricing

Open Attribution uses a freemium model. The Alpha plan is free forever and self-hosted. It includes the open-source software, full data ownership and privacy, raw-data access, and community support. This is the only currently usable plan for teams willing to run the platform themselves; it gives up managed operations, automated backups and email support.

The Indie plan is free, billed as hosted and marked “Coming Soon.” It is intended for up to 1,000 monthly active users and includes managed hosting and maintenance, all attribution models, automated backups and email support. Its stated hosted availability means it is not an immediate alternative to the Alpha plan.

The Business plan costs $0.01 a month per monthly active user and is also hosted and “Coming Soon.” It includes unlimited monthly active users, managed hosting and maintenance, all attribution models, automated backups and email support. It is aimed at larger deployments once hosting launches, but the per-user billing and future availability are material conditions.

Enterprise has custom pricing and is hosted and “Coming Soon.” It adds custom support, custom services and priority support for organizations needing a tailored engagement. Hosted options are planned for the future rather than available now.

Platforms

Open Attribution supports Android, iOS and self-hosted deployments. The mobile coverage fits teams measuring apps on both major mobile operating systems, while self-hosting is the defining deployment model today.

Who it's for

This is best for app and game developers who place data custody, configurable attribution and unrestricted exports ahead of turnkey operations. It also suits engineers willing to contribute to an open-source project and accept community support. Teams needing an immediately dependable, vendor-operated measurement service should look elsewhere, as the project advises contacting it before production use.

Pros and cons

• Pro: Self-hosting keeps advertising data on customer servers, reducing dependence on third-party processing.
• Pro: Raw-data access, exports and BI connections avoid proprietary reporting lock-in.
• Pro: Multi-touch, CTV and revenue attribution support more tailored measurement strategies.
• Con: The software is in very early alpha and described as under construction, creating clear production risk.
• Con: Current self-hosting shifts maintenance and operational responsibility to the customer.
• Con: Hosted Indie, Business and Enterprise offerings are planned, so managed deployment cannot yet be relied on.

Alternatives

Choose Branch Universal Ads instead if you need a paid service with Android, iOS, web, macOS, Windows and API coverage, plus a free trial and a Basics tier limiting ad partners, webhooks and postbacks to three each.

Kochava is the more established-looking fit for teams wanting freemium access, a free trial and a Foundation plan at $500 a month with 33,000 conversions included.

Pick Adjust when conversion-based plans and defined annual or monthly conversion allowances are a better match, including a Base tier with 18,000 annual conversions and 1,500 monthly conversions.

Singular suits teams wanting a free tier with 15,000 paid conversions and no credit card requirement, with Growth priced at $0.05 per conversion.

Tenjin is an alternative for a free-forever allowance of 2,000 conversions per month, with additional conversions charged at $0.04.

Triple Whale offers a free plan for 10 users with 12 months of data storage and retention.

Zobrx is a web and API option with a free tier for three Shopify stores, 30 days of data, one team seat and basic reporting.

AdWyse is a web-based alternative with a free plan covering one ad account, 100 tracked orders per month, 30 days of history and a basic ROAS dashboard.

For a broader comparison, browse Marketing Attribution Software.

Verdict

Choose Open Attribution if your priority is owning raw advertising data, controlling attribution models and avoiding proprietary reporting restrictions, and you can run self-hosted alpha software. Look elsewhere if you need a production-ready platform, managed hosting or established operational support today.