Side by side
Kochava vs Open Attribution
Both stand on marketing attribution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidAPIiPhone+3
Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations. The free plan has a 10K monthly conversion limit and does not include some SmartLinks functionality.
Visit Kochava
Free plan AndroidiPhoneSelf-hosted
Open Attribution offers a self-hosted, open-source route to attribution data control, but it remains in very early alpha. Treat it as an exploratory option rather than a production-ready service.
Visit Open AttributionThe facts
| Kochava | Open Attribution | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | Android, API, iPhone, Mac, Web, Windows | Android, iPhone, Self-hosted |
| Lowest paid plan | Foundation: $500 a month | Business: $0.01 a month |
| Plans published | 4 | 4 |
| Maker | Not published | Not published |
| Website | kochava.com | openattribution.dev |
| On marketing attribution software | #4 of 38 | #8 of 38 |
Kochava: what it does well
- Advertiser tools include attribution and real-time ad fraud detection.
- Atlas Performance includes audience intelligence and lift studies.
- Lists 4,500+ media partner and vendor integrations.
- Self-attributing network integrations include Free App Analytics clients.
- Free App Analytics includes up to 10K conversions monthly.
What to know first
- Some SmartLinks functionality is unavailable on Free App Analytics.
- Foundation costs $500 a month.
- Enterprise costs $2,000 a month.
Open Attribution: what it does well
- Open-source Alpha plan is free forever
- Provides raw data access
- Supports multi-touch and CTV attribution models
- Allows data export and BI connections
- Self-hosting keeps data on customer servers
What to know first
- Project says it is not yet ready
- Hosted plans are coming soon, not available
- Production use should be discussed with the project first
Alternatives to Kochava Alternatives to Open Attribution The whole list