Side by side
Open Attribution vs Zobrx
Both stand on marketing attribution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidiPhoneSelf-hosted
Open Attribution offers a self-hosted, open-source route to attribution data control, but it remains in very early alpha. Treat it as an exploratory option rather than a production-ready service.
Visit Open Attribution
Free plan APIWeb
Zobrx brings several marketing measurement methods together and offers exports through an API, webhooks, and SDKs. Its free plan has a 30-day data window, while Starter is $79 a month billed annually.
Visit ZobrxThe facts
| Open Attribution | Zobrx | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Android, iPhone, Self-hosted | API, Web |
| Lowest paid plan | Business: $0.01 a month | Starter: $79 a month |
| Plans published | 4 | 6 |
| Maker | Not published | Not published |
| Website | openattribution.dev | zobrx.com |
| On marketing attribution software | #8 of 38 | #12 of 38 |
Open Attribution: what it does well
- Open-source Alpha plan is free forever
- Provides raw data access
- Supports multi-touch and CTV attribution models
- Allows data export and BI connections
- Self-hosting keeps data on customer servers
What to know first
- Project says it is not yet ready
- Hosted plans are coming soon, not available
- Production use should be discussed with the project first
Zobrx: what it does well
- Multiple attribution models, including Markov-chain and Shapley
- Daily Bayesian Marketing Mix Model
- Geo-lift results reported at 95% confidence
- 14-day trial with no credit card required
What to know first
- Starter is billed annually
- Free plan retains 30 days of data
- SOC 2 Type II is in audit
- ISO 27001 is in progress
Alternatives to Open Attribution Alternatives to Zobrx The whole list