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ObserviX Attribution
What ObserviX Attribution is
ObserviX Attribution connects marketing touchpoints such as ad clicks, email opens, and organic visits to revenue. It provides six attribution models, including first-touch, last-touch, linear, time-decay, and position-based views, with side-by-side comparison. Channel analysis includes spend, revenue, ROAS, cost per acquisition, and conversion rate, while a budget view projects the effects of shifting spend. Users can share executive reports by link, schedule weekly or monthly delivery, and export PDFs. Data comes from ObserviX Pixel and Web Analytics, with standard UTMs described as the only manual tagging needed. Offline conversions can sync from HubSpot and Salesforce. The AI-driven model requires at least 30 days of conversion data for reliable results. ObserviX supports modern web frameworks, iOS and Android, server-side events, and CDPs such as Segment or RudderStack. It states first-party data use, encryption, role-based access, separate customer databases, and GDPR and CCPA compliance. Every account includes guided onboarding. Plans start at $100 a month, with a 14-day trial and no free plan.
Who it suits
ObserviX Attribution suits marketers, agencies, B2C teams, and B2B teams connecting campaign activity to revenue. It also fits organizations needing offline conversion imports, scheduled reporting, and guided implementation.
What it does well
- Six attribution models with side-by-side comparison
- Shows spend, revenue, ROAS, and conversion rate
- CRM sync for offline conversions
- Scheduled and PDF executive reports
- Guided onboarding included
What to know first
- No free plan
- AI attribution needs 30 days of conversion data
- Data retention is limited
- Plans begin at $100 a month
Limits
The Standard plan allows 100,000 events per month, one workspace, three seats, unlimited websites, and three-year analytics retention. The AI-driven attribution model requires at least 30 days of conversion data for reliable results.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Standard | 83.33$/month · 100,000 events/month · 1 workspace · 3 seats · unlimited websites · 3-year analytics retention | $100 a month |
| Pro | 125$/month · 500,000 events/month · 5 workspaces · unlimited seats and websites · ad platform integrations · full white-label · 5-year analytics retention | $150 a month |
| Enterprise | 249.17$/month · unlimited events/month · 25,000 tokens/month · unlimited sessions/month · 2,000 companies · 1,000 keywords/month · API access · SSO · audit logs · priority and dedicated support | $299 a month |
As observix.ai lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit observix.ai.
- Choose a paid plan; a 14-day trial is available.
- Connect ObserviX Pixel and Web Analytics data.
- Use standard UTMs for manual tagging.
- Arrange guided onboarding for data mapping, privacy configuration, and dashboard setup.
- Connect supported CRM systems for offline conversions if needed.
Verdict
ObserviX Attribution combines multi-touch analysis, budget planning, CRM conversion data, and shareable reporting. Buyers should account for the paid plans, limited retention, and the data period required by its AI model.
Questions
Is ObserviX Attribution free?
No. It is a paid product, and a 14-day trial is available.
What does the Standard plan cost?
Standard costs $100 a month, billed 83.33$/month. It includes 100,000 events per month, one workspace, three seats, unlimited websites, and three-year analytics retention.
Which platforms does it support?
Listed platforms are Android, API, iOS, and web. The company also says it supports modern web frameworks, server-side events, and CDPs such as Segment or RudderStack.
Can it attribute offline conversions?
Yes. Offline conversions can sync from CRM systems such as HubSpot and Salesforce.
What integrations are included in Pro?
The Pro plan lists ad platform integrations. Offline CRM conversion sync is also described for systems such as HubSpot and Salesforce.
What security and privacy measures does ObserviX describe?
The company says it uses first-party data, encryption, role-based access, and separate databases for each customer, and states that ObserviX is GDPR and CCPA compliant.
Facts from ObserviX Attribution's own pages
- Attribution models
- The page describes six models, including first-touch, last-touch, linear, time-decay, and position-based, with side-by-side comparison. · observix.ai, 8 Oct 2026
- Budget planning
- A budget optimization view projects before-and-after effects of shifting channel spend. · observix.ai, 8 Oct 2026
- Channel analysis
- Channel views include spend, revenue, ROAS, cost per acquisition, and conversion rate. · observix.ai, 8 Oct 2026
- Company headquarters
- ObserviX, Inc. lists its address as 20 N Wacker Dr, Suite 1200, Chicago, Illinois 60606, United States. · observix.ai, 8 Oct 2026
- CRM integrations
- The product page says offline conversions can sync from CRM systems such as HubSpot and Salesforce. · observix.ai, 8 Oct 2026
- Headquarters
- Chicago, Illinois, United States · observix.ai, 28 Sept 2026
- Intended users
- The company presents the product for marketers and agencies, B2C teams, and B2B teams. · observix.ai, 8 Oct 2026
- Model data requirement
- The AI-driven attribution model requires at least 30 days of conversion data to produce reliable results. · observix.ai, 8 Oct 2026
- Purpose
- ObserviX Attribution connects marketing touchpoints such as ad clicks, email opens, and organic visits to revenue. · observix.ai, 8 Oct 2026
- Reporting
- Users can share executive reports by link, schedule weekly or monthly delivery, and export reports to PDF. · observix.ai, 8 Oct 2026
- Security and privacy
- The company says it uses first-party data and states that ObserviX is GDPR and CCPA compliant, uses encryption and role-based access, and separates each customer's database. · observix.ai, 8 Oct 2026
- Setup
- Attribution uses data from the ObserviX Pixel and Web Analytics, and the page says standard UTMs are the only manual tagging needed. · observix.ai, 8 Oct 2026
- Support
- Every account includes guided onboarding with an implementation specialist for data mapping, privacy configuration, and dashboard setup. · observix.ai, 8 Oct 2026
- Supported platforms
- The company says ObserviX works with modern web frameworks, mobile iOS and Android, server-side events, and CDPs such as Segment or RudderStack. · observix.ai, 8 Oct 2026
Where ObserviX Attribution stands on Freedom251
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