Side by side
Attribution vs Zobrx
Both stand on marketing attribution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial APIWeb
Attribution combines attribution models, media mix modeling, incrementality testing, and traceable metrics. Buyers should account for visitor limits, add-on warehouse exports, and the lack of direct mobile-app support.
Visit Attribution
Free plan APIWeb
Zobrx brings several marketing measurement methods together and offers exports through an API, webhooks, and SDKs. Its free plan has a 30-day data window, while Starter is $79 a month billed annually.
Visit ZobrxThe facts
| Attribution | Zobrx | |
|---|---|---|
| Free plan | A free trial | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Pro: $399 a month | Starter: $79 a month |
| Plans published | 2 | 6 |
| Maker | Not published | Not published |
| Website | attributionapp.com | zobrx.com |
| On marketing attribution software | #16 of 38 | #12 of 38 |
Attribution: what it does well
- Multi-touch and incrementality measurement
- Five attribution models
- Auditable dashboard metrics
- Broad advertising and CRM integrations
- B2B and B2C attribution
What to know first
- No free plan
- Does not directly support mobile apps
- Pro limits monthly visitors
- Extra visitors cost $10 per 1,000
Zobrx: what it does well
- Multiple attribution models, including Markov-chain and Shapley
- Daily Bayesian Marketing Mix Model
- Geo-lift results reported at 95% confidence
- 14-day trial with no credit card required
What to know first
- Starter is billed annually
- Free plan retains 30 days of data
- SOC 2 Type II is in audit
- ISO 27001 is in progress
Alternatives to Attribution Alternatives to Zobrx The whole list