Freedom251 › Marketing Attribution Software
Motiv
What Motiv is
Motiv is a paid, web-based server-side conversion intelligence platform for eCommerce, lead-generation, and SaaS businesses. It measures conversions and reports verified return on ad spend across advertising channels, calculating independent ROAS while counting each euro of revenue once. Conversions are marked Observed or Restricted; Restricted conversions are not sent to advertising platforms. For each conversion, users can inspect reasoning, click paths, consent status, click IDs, and dispatch outcomes. Motiv supports routing and automation rules, custom events, and attribution models including last click, first click, linear, time decay, and last non-direct. It lists integrations with commerce, CRM, payment, and advertising services, covering 30+ sources and 14 ad platforms. Data is stored in Germany with Hetzner, and the pricing comparison identifies ISO 27001. A 14-day trial is available without a credit card, but there is no free plan. Starter costs $179 a month billed monthly; annual billing is 20% off and paid upfront.
Who it suits
Motiv is aimed at eCommerce, lead-generation, and SaaS teams needing conversion, revenue, offline, or multi-touch attribution. It suits organizations prepared for paid plans and web-based implementation.
What it does well
- Independent ROAS calculation
- Restricted conversions withheld from ad platforms
- Per-conversion reasoning and click-path views
- Custom and named attribution models
- 30+ sources and 14 ad platforms
What to know first
- No free plan
- Starter plan limits 300 conversions monthly
- Annual billing is paid upfront
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Monthly; annual billing is 20% off and billed upfront · 300 conversions/mo · 1 revenue source · 2 lead sources · 1 seat | $179 a month |
| Growth | Monthly; annual billing is 20% off and billed upfront · 1,500 conversions/mo · 2 revenue sources · 5 lead sources · 3 seats | $499 a month |
| Scale | Monthly; annual billing is 20% off and billed upfront · 6,000 conversions/mo · 5 revenue sources · 15 lead sources · 5 seats | $999 a month |
| Enterprise | Custom volume · Unlimited sources & seats · SLA + DPA | On request |
As getmotiv.io lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Motiv offers detailed conversion tracing, configurable attribution, and broad advertising integrations for businesses measuring ROAS. Buyers should match conversion allowances and source limits to their plan before choosing it.
Facts from Motiv's own pages
- Attribution
- It calculates an independent ROAS from conversion data and counts each euro of revenue once across channels. · getmotiv.io, 8 Oct 2026
- Consent handling
- Conversions are classified as Observed or Restricted, and Restricted conversions are not dispatched to ad platforms. · getmotiv.io, 8 Oct 2026
- Controls
- Users can configure routing rules, automation rules, custom event types, and attribution models including last click, first click, linear, time decay, and last non-direct. · getmotiv.io, 8 Oct 2026
- Conversion details
- The product provides a per-conversion reasoning view, click path, consent status, click IDs, and dispatch outcome. · getmotiv.io, 8 Oct 2026
- Headquarters
- Amsterdam, Netherlands · getmotiv.io, 28 Sept 2026
- Integrations
- Motiv lists integrations including Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads. · getmotiv.io, 8 Oct 2026
- Privacy and hosting
- The site states that data is stored in Germany with Hetzner and identifies ISO 27001 in its pricing feature comparison. · getmotiv.io, 8 Oct 2026
- Product
- Motiv is a server-side conversion intelligence platform that measures conversions and reports verified ROAS across advertising channels. · getmotiv.io, 8 Oct 2026
- Support
- Pricing lists self-serve documentation and knowledge base, email support, and onboarding support, with guided setup calls on Starter and Growth and dedicated onboarding on Scale and Enterprise. · getmotiv.io, 8 Oct 2026
- Supported scale
- The integrations page states that Motiv supports 30+ sources and 14 ad platforms. · getmotiv.io, 8 Oct 2026
- Target users
- The maker presents Motiv for eCommerce, lead generation, and SaaS businesses. · getmotiv.io, 8 Oct 2026
- Trial
- Every plan offers a 14-day free trial without requiring a credit card. · getmotiv.io, 8 Oct 2026
- Usage limits
- Monthly conversion allowances vary by plan, and extra conversions are charged at the plan's stated per-conversion overage rate. · getmotiv.io, 8 Oct 2026
Where Motiv stands on Freedom251
- Marketing Attribution Software#21 of 38