MailCharts

What MailCharts is

MailCharts is a web-based competitive intelligence and research tool for ecommerce email and SMS marketing. Teams can use its examples and historical data to plan campaigns, refine automated journeys, prepare reports, and share email examples. Its collection includes emails from more than 2,500 ecommerce brands, searchable with filters for keywords, send date, holidays, email classification, promotions, and technology used. Industry reports cover sending behavior, subject lines, promotions, benchmarks, and calendars; each report can compare up to five brands.

MailCharts tracks 11 ecommerce email journey types. Onboarding and cart abandonment journeys are available for every indexed brand, while other types are available for curated brands. A free account lets users check whether particular brands are covered. MailCharts offers a free plan, but no free trial. MailCharts Pro renews monthly or annually, with pricing available on request. Enterprise customers with teams over 20 members can receive invoices. Team demos and training are available by request through support email. The service does not provide open rates, performance data, deliverability statistics, or other panel data.

Who it suits

MailCharts suits ecommerce email marketers who want to review competitor campaigns, explore industry patterns, and plan email or SMS marketing. It may also help teams working on automated journeys, reports, and brand comparisons.

Limits

The free account can be used to check brand coverage. MailCharts Pro pricing is available on request, and the service does not offer a free trial. Journey coverage varies: onboarding and cart abandonment are available for every indexed brand, while other journey types are limited to curated brands.

Getting started

1. Visit https://www.mailcharts.com/.
2. Create a free account to check whether the brands you need are covered.
3. Search emails using filters such as keywords, send date, promotions, or technology.
4. Contact MailCharts for Pro pricing or to request a team demo or training.

Verdict

Choose MailCharts if your ecommerce marketing work benefits from searchable competitor emails, industry reports, and lifecycle journey examples. Look elsewhere if you need campaign performance or deliverability data, or need a free trial before signing up.