TrueSend

What TrueSend is

TrueSend is an email marketing platform for creating campaigns, automating email journeys, measuring results, and managing deliverability. Its drag-and-drop editor, templates, and A/B testing support campaign creation, while a visual workflow builder can start journeys in response to user actions and attributes. Reports cover opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth.

For sending operations, TrueSend offers shared and dedicated IP pools, automated warm-up, DKIM, SPF, and DMARC setup, reputation monitoring, bounce handling, and spam score previews. It also monitors inbox placement, authentication, blocklists, and spam traps. The Email API supports transactional and bulk messages, dynamic templates, real-time webhooks, analytics tracking, attachments, and SDKs. Listed integrations include Shopify, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Google Analytics, Segment, Zapier, WordPress, Stripe, and Slack.

TrueSend has a free plan, a Standard plan, and a custom-quote plan. The free tier allows 6,000 emails per month and two sending domains. The company lists its headquarters in Pune, India. Its stated security features include SOC 2 Type II certification, encryption at rest and in transit, SAML 2.0 SSO, and two-factor authentication.

Who it suits

TrueSend suits startups, agencies, and high-volume email senders that need campaign tools alongside automation and deliverability controls. Its Email API and integrations also suit teams connecting email sending with commerce, sales, analytics, or other services.

Limits

The Free Plan allows 6,000 emails per month and two sending domains. The Custom Plan lists unlimited monthly emails and sending domains; its price is a personalized quote.

Getting started

1. Visit the TrueSend website.
2. Choose the Free Plan, Standard Plan, or Custom Plan.
3. Use the web platform or API, both listed as supported platforms.
4. For the Free Plan, configure SPF and DKIM and set up up to two sending domains.
5. Create campaigns with the editor or build email journeys with the visual workflow builder.
6. Connect services from the integrations directory or use the Email API.

Verdict

Choose TrueSend if you need campaign creation, behavioral automation, and a range of deliverability tools in one email platform. The free plan may suit smaller sending needs, while teams requiring unlimited emails, unlimited domains, or dedicated sending IPs would need the Custom plan.