Side by side
Triple Whale vs TrueSend
Both stand on email marketing analytics software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Triple Whale if your ecommerce or retail team wants unified business data, tracking, and a free plan for up to 10 users. Paid plans add multi-touch attribution, while Automate and Enterprise add further capabilities. The listed plan prices for those tiers are not provided here, so teams comparing paid costs will need to seek pricing from the company.
Visit Triple WhaleChoose TrueSend if you need campaign creation, behavioral automation, and a range of deliverability tools in one email platform. The free plan may suit smaller sending needs, while teams requiring unlimited emails, unlimited domains, or dedicated sending IPs would need the Custom plan.
Visit TrueSendThe facts
| Triple Whale | TrueSend | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | Android, API, Extension, iPhone, Web | API, Web |
| Lowest paid plan | Foundation: $219 a month | Free or on request |
| Plans published | 4 | 3 |
| Maker | Triple Whale | Not published |
| Website | triplewhale.com | truesend.com |
| On email marketing analytics software | #13 of 47 | #17 of 47 |
Triple Whale: what it does well
- Free plan includes 10 users and 12 months of data retention.
- Triple Pixel supports cross-device and cross-platform tracking.
- Moby AI answers business questions and generates on-brand creative.
- More than 60 pre-built integrations are listed.
- Data-In and Data-Out APIs connect sources and sync data.
What to know first
- Free data retention is limited to 12 months.
- Free is limited to 10 users.
- Prices for Foundation, Automate, and Enterprise are not provided in the listed plans.
TrueSend: what it does well
- Free plan includes 6,000 emails per month.
- Drag-and-drop editor, templates, and A/B testing support campaigns.
- Visual workflows can respond to user actions and attributes.
- Reports include conversions, revenue attribution, and click heatmaps.
- Email API supports bulk and transactional sending.
What to know first
- Free plan is capped at 6,000 emails per month.
- Free plan includes only two sending domains.
- Custom plan requires a personalized quote.
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