Lotame TV DMP

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What Lotame TV DMP is

Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It shows how audiences are distributed across a station’s programs, genres, and dayparts, and lets teams carry audience segments used on digital channels into linear TV campaigns. Lotame describes its targeting in smaller markets as drawing on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. For campaign measurement, teams can review total and target audience impressions, reach, frequency, and campaign audience profiles, including delivery and reach against desired audiences. Salespeople and executives are among the intended users of these planning and measurement tools. Lotame lists CTV partner connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. Lotame was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. The product is paid, with pricing available on request. Inquiries about TV DMP can be sent to [email protected].

Who it suits

TV stations and advertisers can use TV DMP to plan and measure campaigns across linear TV and digital channels. Its planning and measurement tools are also intended for salespeople and executives working with audience reach, delivery, and campaign profiles.

What it does well

Carries digital audience segments into linear TV targeting.
Provides reach and audience indexes for campaign planning.
Measures impressions, reach, frequency, and campaign audience profiles.
Supports CTV connections with listed advertising partners.
Targets smaller markets using millions of TV viewership data points, Lotame says.

What to know first

Pricing is available only on request.
The listed platform is web.

Plans

Plan	Billed and limits	Price
Lotame TV DMP	Pricing not stated on the opened product page · contact Lotame for information	On request

As lotame.com lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://www.lotame.com/.
Contact [email protected] to ask about TV DMP and pricing.
Use the web platform for planning and measurement.

Verdict

TV stations and advertisers should consider Lotame TV DMP when they need audience planning and campaign measurement for linear TV, with digital segments available for targeting. Teams that need a published price should contact Lotame before deciding.

Questions

How much does Lotame TV DMP cost?

It is a paid product, and pricing is available on request. The TV DMP brochure directs inquiries to [email protected].

What platform is it available on?

The listed platform is web.

What can teams measure?

Available measures include total and target audience impressions, reach, frequency, and campaign audience profiles.

Can digital audience segments be used for linear TV?

Yes. TV DMP lets users apply the same audience segments used on digital channels to linear TV.

Which CTV partner connections are listed?

Lotame lists Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk among its CTV-related partners.

Facts from Lotame TV DMP's own pages

Audience: The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools. · resources.lotame.com, 8 Oct 2026
Audience analysis: It provides insights into audience composition across a station’s programming, genres, and dayparts. · resources.lotame.com, 8 Oct 2026
Audience insights: It provides insights into the audience composition of a station’s TV programming, genres, and dayparts. · resources.lotame.com, 8 Oct 2026
Campaign effectiveness: The product measures campaign delivery and reach against desired audiences. · resources.lotame.com, 8 Oct 2026
Company history: Lotame’s about page states that it was founded in Maryland in 2006. · lotame.com, 8 Oct 2026
Contact: The TV DMP brochure directs interested readers to [email protected] for more information. · resources.lotame.com, 8 Oct 2026
Data protection: Lotame states that customer and data partner data in transit is encrypted using TLS 1.2 or better and that data is encrypted at rest. · lotame.com, 8 Oct 2026
Founded: Lotame’s company history says it was founded in Maryland in 2006. · lotame.com, 8 Oct 2026
Headquarters: Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. · spherical.lotame.com, 8 Oct 2026
Integration ecosystem: Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections. · lotame.com, 8 Oct 2026
Intended users: The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools. · resources.lotame.com, 8 Oct 2026
Linear TV segments: It lets users apply the same audience segments from digital channels to linear TV. · resources.lotame.com, 8 Oct 2026
Linear TV targeting: The same audience segments used on digital channels can be applied to linear TV. · resources.lotame.com, 8 Oct 2026
Measurement metrics: Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles. · resources.lotame.com, 8 Oct 2026
Partner connections: Lotame’s current partner page lists CTV-related partners including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. · lotame.com, 8 Oct 2026
Planning metrics: Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. · resources.lotame.com, 8 Oct 2026
Privacy: Lotame’s Services Privacy Notice says the GDPR provides a legal basis for certain personal-data processing described in the notice. · lotame.com, 8 Oct 2026
Purpose: TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation. · resources.lotame.com, 8 Oct 2026
Security certification: Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party. · lotame.com, 8 Oct 2026
Support and contact: Lotame’s TV DMP brochure directs inquiries to [email protected]. · resources.lotame.com, 8 Oct 2026
Viewership data: Lotame says its TV DMP targeting in smaller markets is fueled by millions of TV viewership data points. · resources.lotame.com, 8 Oct 2026