Side by side
Anonymised Publisher Data Platform vs Lotame TV DMP
Both stand on audience data providers. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Anonymised Publisher Data Platform combines audience enrichment, segmentation, brief matching, and activation for publisher inventory. Its pricing is paid and impression-based, with privacy controls that limit small segments and prohibit user-level profiles.
Visit Anonymised Publisher Data PlatformTV stations and advertisers should consider Lotame TV DMP when they need audience planning and campaign measurement for linear TV, with digital segments available for targeting. Teams that need a published price should contact Lotame before deciding.
Visit Lotame TV DMPThe facts
| Anonymised Publisher Data Platform | Lotame TV DMP | |
|---|---|---|
| Free plan | No | Not published |
| Open source | Not published | Not published |
| Runs on | Web | Web |
| Lowest paid plan | Direct-sold impressions, above 10m: 0.40 GBP/EUR a month | Free or on request |
| Plans published | 4 | 1 |
| Maker | Not published | Not published |
| Website | anonymised.io | lotame.com |
| On audience data providers | #3 of 17 | #7 of 17 |
Anonymised Publisher Data Platform: what it does well
- Cross-domain interest and intent data
- Custom segments from publisher data
- Aura matches advertiser briefs
- Google Ad Manager and SSP delivery
- No charge when a persona does not sell
What to know first
- No free plan
- Paid impression-based pricing
- Individual-level profiles are not passed
- Segments below privacy threshold are unavailable
Lotame TV DMP: what it does well
- Carries digital audience segments into linear TV targeting.
- Provides reach and audience indexes for campaign planning.
- Measures impressions, reach, frequency, and campaign audience profiles.
- Supports CTV connections with listed advertising partners.
- Targets smaller markets using millions of TV viewership data points, Lotame says.
What to know first
- Pricing is available only on request.
- The listed platform is web.
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