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Anonymised Publisher Data Platform
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What Anonymised Publisher Data Platform is
Anonymised Publisher Data Platform is a paid web platform for publishers and advertisers. It enriches publisher audience data with behavior from across the open web, including cross-domain interest and intent signals, so publishers can build targetable personas. Segments may use publisher taxonomies, entities, user actions, or product pages, and the product page says every user can be enriched and segmented rather than only logged-in users. Aura reads an advertiser’s brief and creates a matching cohort from the enriched audience. Personas are delivered as key-values in Google Ad Manager or any major SSP. Automatic access to Anonymised curation supports monetizing unsold direct inventory against the same personas. Non-endemic behavioral data does not depend on third-party cookies and can reach Safari users. Segments are not created below a size where individuals could be distinguished, and buyers receive no user-level profile. Pricing is £/€0.80 CPM for the first 5m direct-sold impressions, £/€0.60 CPM from 5m to 10m, and £/€0.40 CPM above 10m.
Who it suits
It suits publishers seeking audience segmentation and activation across their inventory, plus advertisers using publisher personas. Its web delivery and SSP integrations fit teams working with Google Ad Manager or other major SSPs.
What it does well
- Cross-domain interest and intent data
- Custom segments from publisher data
- Aura matches advertiser briefs
- Google Ad Manager and SSP delivery
- No charge when a persona does not sell
What to know first
- No free plan
- Paid impression-based pricing
- Individual-level profiles are not passed
- Segments below privacy threshold are unavailable
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Direct-sold impressions, above 10m | £/€0.40 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences · Above 10m impressions | 0.40 GBP/EUR a month |
| Direct-sold impressions, 5m to 10m | £/€0.60 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences · From 5m to 10m impressions | 0.60 GBP/EUR a month |
| Direct-sold impressions, first 5m | £/€0.80 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences · First 5m direct-sold impressions | 0.80 GBP/EUR a month |
| Pay-as-you-go package with SignalLift | 25% of measured SignalLift uplift, plus the Publisher Data Platform rate card · No commitment · no minimum | On request |
As anonymised.io lists them, read 4 Oct 2026. The maker's own page has the final word.
Verdict
Anonymised Publisher Data Platform combines audience enrichment, segmentation, brief matching, and activation for publisher inventory. Its pricing is paid and impression-based, with privacy controls that limit small segments and prohibit user-level profiles.
Facts from Anonymised Publisher Data Platform's own pages
- AI brief matching
- Aura reads an advertiser’s brief and builds a matching cohort from the publisher’s enriched audience data. · anonymised.io, 4 Oct 2026
- Audience coverage
- The product page says every user is enriched and segmentable, rather than only the logged-in minority. · anonymised.io, 4 Oct 2026
- Audience limitation
- The page says non-endemic behavioral data does not depend on a third-party cookie and can reach users in Safari. · anonymised.io, 4 Oct 2026
- Company and audience
- Anonymised says it serves publishers and advertisers and operates under the IAB Transparency and Consent Framework. · anonymised.io, 4 Oct 2026
- Cross-domain data
- Publishers can use cross-domain interest and intent data to understand and segment audiences beyond activity on their own pages. · anonymised.io, 4 Oct 2026
- Curation
- The platform includes automatic access to Anonymised curation, which the page says monetizes unsold direct inventory against the same personas. · anonymised.io, 4 Oct 2026
- Custom segments
- Segments can be built from a publisher’s taxonomies, entities, user actions, or product pages. · anonymised.io, 4 Oct 2026
- Founded
- 2020 · anonymised.io, 28 Sept 2026
- Headquarters
- London, United Kingdom · anonymised.io, 28 Sept 2026
- Integrations
- Personas are delivered as key-values in Google Ad Manager or any major SSP. · anonymised.io, 4 Oct 2026
- Pricing conditions
- The page states there is no minimum, setup fee, or lock-in, and no charge applies when a persona does not sell. · anonymised.io, 4 Oct 2026
- Privacy and compliance
- The company says it holds the heyData GDPR seal and that its Spanish subsidiary runs European operations to ensure the platform meets EU GDPR and UK GDPR requirements. · anonymised.io, 4 Oct 2026
- Privacy limit
- Segments below the size at which individuals could be distinguished are never created, and no user-level profile is passed to a buyer. · anonymised.io, 4 Oct 2026
- Product purpose
- The platform enriches publisher audience data with real behavior from across the open web to build personas that can be targeted on the publisher’s inventory. · anonymised.io, 4 Oct 2026
- Support
- The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief. · anonymised.io, 4 Oct 2026
Where Anonymised Publisher Data Platform stands on Freedom251
- Audience Data Providers#3 of 17
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