Side by side
Anonymised Publisher Data Platform vs Foursquare
Both stand on audience data providers. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Web
Anonymised Publisher Data Platform combines audience enrichment, segmentation, brief matching, and activation for publisher inventory. Its pricing is paid and impression-based, with privacy controls that limit small segments and prohibit user-level profiles.
Visit Anonymised Publisher Data Platform Free plan AndroidAPIiPhone+4
Foursquare spans location-based marketing products, place data APIs, and browser-based spatial tools. Its free options and paid plans serve different needs, while API costs depend on usage.
Visit FoursquareThe facts
| Anonymised Publisher Data Platform | Foursquare | |
|---|---|---|
| Free plan | No | Yes |
| Open source | Not published | No |
| Runs on | Web | Android, API, iPhone, Linux, Mac, Web, Windows |
| Lowest paid plan | Direct-sold impressions, above 10m: 0.40 GBP/EUR a month | FSQ Spatial Desktop Standard: $25 a month |
| Plans published | 4 | 13 |
| Maker | Not published | Not published |
| Website | anonymised.io | foursquare.com |
| On audience data providers | #3 of 17 | #1 of 17 |
Anonymised Publisher Data Platform: what it does well
- Cross-domain interest and intent data
- Custom segments from publisher data
- Aura matches advertiser briefs
- Google Ad Manager and SSP delivery
- No charge when a persona does not sell
What to know first
- No free plan
- Paid impression-based pricing
- Individual-level profiles are not passed
- Segments below privacy threshold are unavailable
Foursquare: what it does well
- Attribution measures advertising impact across platforms.
- Proximity supports custom geofences and real-time targeting.
- Places APIs provide real-time place data.
- Studio offers REST API and Python library access.
- Supports four listed spatial data formats.
What to know first
- Places API use is volume-based and pay-as-you-go.
- Studio Community has 1 GB cloud storage.
- Workbench Developer Plan charges for compute and storage as used.
Alternatives to Anonymised Publisher Data Platform Alternatives to Foursquare The whole list