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Best Audience Data Providers in 2026
Audience data providers supply data and tools for building or activating audiences. This list is for readers comparing software by capabilities, pricing, and access model.
- 17 apps
- Research read 28 Sept 2026
- How the order is worked out
- 1
Foursquare
Free plan AndroidAPIiPhone+4Foursquare spans location-based marketing products, place data APIs, and browser-based spatial tools. Its free options and paid plans serve different needs, while API costs depend on usage.
- 2
GlobalWebIndex
Free plan Web - 3
Anonymised Publisher Data Platform
Paid WebAnonymised Publisher Data Platform combines audience enrichment, segmentation, brief matching, and activation for publisher inventory.
5.7 Visit site - 4
Experian Enrichment
PaidOrganizations seeking to enrich first party or CRM data can consider Experian Enrichment for its broad attribute catalog, audience options, and multiple matching inputs.
- 5
Narrative Data Marketplace
Paid APIWebChoose Narrative Data Marketplace if your team needs governed access to data and AI components, or a way to publish attribute-based data packages.
5.3 Visit site - 6
Lotame TV DMP
Paid WebTV stations and advertisers should consider Lotame TV DMP when they need audience planning and campaign measurement for linear TV, with digital segments available for targeting.
- 7
Zeotap CDP
Paid APISelf-hostedWebZeotap CDP combines profile unification, audience activation, personalisation, and data-warehouse deployment choices.
- 8
OnAudience DMP
Paid WebOnAudience DMP combines broad data collection, audience building, reporting, and activation options.
- 9
Permutive
Paid AndroidiPhoneWebConsider Permutive if your organization needs audience management, clean-room collaboration, and activation across publisher and advertising partners.
- 10
AudienceLift
Paid Web4.7 Visit site - 11
AudienceProject
Paid Web - 12
- 13
Datonics
Paid Web - 14
Intent HQ
Paid Web - 15
- 16
Nielsen Marketing Cloud
Paid Web - 17
YouGov Profiles
Paid Web
#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price
Check whether a free plan or trial fits your use, then review paid pricing or quote requirements. Review source coverage, audience creation, activation endpoints, identity matching, update cadence, deployment, and supported platforms. If code access matters, check the licence.
Questions
Are free plans available from audience data providers?
Free-plan options appear among the providers on this list. Foursquare and GlobalWebIndex list free plans.
Are free trials available?
Trial access appears among the providers on this list. Foursquare lists a 30-day trial.
What does paid pricing look like?
Pricing can be listed as a starting rate or provided on request. Foursquare starts at $25/mo for paid plans, while GlobalWebIndex starts at $150/user/mo.
Which platforms can these providers run on?
This category includes products for web, API, iOS, Android, self-hosted, and Linux environments.
What should I compare besides price?
Along with price, review source types, audience-building tools, activation destinations, identity matching, refresh cadence, deployment, and platform support.