Permutive

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What Permutive is

Permutive brings together a data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. Its data management platform can ingest first-party data from websites, apps, or customer data platforms and build a real-time audience graph. Users can create audiences from behavioral, contextual, and demographic data, and the platform combines cohort, identity, and contextual signals for targeting.

The clean room enables collaboration with more than 150 publishers without moving data, sharing personally identifiable information, or writing code. Advertisers can activate across more than 150 publishers and supply-side platforms using a single Deal ID. The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure. Listed partner connections span identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media.

Permutive says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global data regulations. It reports completing SOC 2 and SOC 3 audits covering system security controls. Founded in 2014, the company is headquartered in London, UK. Pricing is available on request; there is no free plan or free trial.

Who it suits

Permutive is aimed at publishers, advertisers, agencies, and retail media leaders seeking to build audiences from first-party and contextual data and activate them across media partners. Its clean room and cloud connections may suit organizations that want to collaborate without transferring data between parties.

What it does well

Combines a clean room, curation, and first-party data activation.
Builds real-time audience graphs from sites, apps, or CDPs.
Supports audience creation from behavioral, contextual, and demographic data.
Enables collaboration with more than 150 publishers without moving data.
Connects with Google Cloud, Snowflake, Databricks, and Azure.

What to know first

Pricing is available only on request.
There is no free plan or free trial.
Automatic collection of supported identifiers is currently web-only.

Limits

There is no free plan or free trial; pricing is provided on request. Auto-collection of supported identifiers is currently available only for web, with app and CTV support planned for later deployment.

Getting started

Visit Permutive's website to contact the vendor about pricing.
Discuss implementation goals with Permutive's dedicated support team if you are a vertical publisher.
Plan for implementation; Permutive says most publishers can be running within 30 to 60 days.

Verdict

Consider Permutive if your organization needs audience management, clean-room collaboration, and activation across publisher and advertising partners. Its no-cost entry option is absent, and supported identifier auto-collection is currently limited to web, so buyers with those requirements should look elsewhere.

Questions

How much does Permutive cost?

Pricing is on request; the company does not publicly list pricing plans.

Is there a free plan or trial?

No. Permutive has neither a free plan nor a free trial.

What does Permutive do?

It brings together a data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.

Which data sources can it ingest?

Its data management platform can ingest first-party data from sites, apps, or CDPs. Listed collection methods also include contextual signals, identity and partner data, custom events, surveys, tracking pixels, and off-site collections.

Which cloud platforms does the clean room support?

The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure.

What identifier collection is available?

Automatic collection of supported identifiers is currently available only for web; app and CTV support is planned for later deployment.

Facts from Permutive's own pages

Activation: Advertisers can activate across more than 150 publishers and SSPs using a single Deal ID. · permutive.com, 1 Oct 2026
AI features: Permutive uses AI for workflow efficiency, insight-driven decisions, opportunity recommendations, and audience modeling. · permutive.com, 1 Oct 2026
Audience segmentation: Users can create granular audiences from behavioral, contextual, and demographic data. · permutive.com, 1 Oct 2026
Audience targeting: Permutive combines cohort, identity, and contextual data signals for precision targeting at scale. · permutive.com, 1 Oct 2026
Buying limit: Publishers define their own floor prices for Permutive deals, so advertisers must bid above each applicable floor to access scale. · advertiser.permutive.com, 1 Oct 2026
Clean room: The Data Clean Room enables advertisers to collaborate with more than 150 premium publishers without sharing personally identifiable information, moving data, or writing code. · permutive.com, 1 Oct 2026
Cloud integrations: The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure. · permutive.com, 1 Oct 2026
Company: Permutive was founded in 2014 by Joe Root and Tim Spratt. · permutive.com, 1 Oct 2026
Compliance: Permutive says it completed SOC 2 and SOC 3 audits covering security controls against unauthorized physical and logical access. · permutive.com, 1 Oct 2026
Data clean room: Permutive’s clean room enables collaboration with more than 150 publishers without moving data, sharing PII, or writing code. · permutive.com, 1 Oct 2026
Data management: Its data management platform optimizes publishers' signals for advertiser outcomes and uses AI for workflow efficiency, insights, and opportunity recommendations. · permutive.com, 1 Oct 2026
Founded: 2014 · permutive.com, 28 Sept 2026
Headquarters: London, UK · permutive.com, 28 Sept 2026
Identity limits: Permutive’s auto-collection of supported identifiers is currently available only for web, with app and CTV support planned for later deployment. · changelog.permutive.com, 1 Oct 2026
Implementation: Permutive says most publishers can be up and running within 30 to 60 days with minimal disruption. · permutive.com, 1 Oct 2026
Media channels: The platform supports audience data across desktop, mobile, connected TV, and linear channels. · permutive.com, 1 Oct 2026
Partner ecosystem: Permutive lists integrations across identity, data, NLP, activation, SSP, DSP, ad-server, curation-marketplace, social-media, CDP, and cloud-platform categories. · permutive.com, 1 Oct 2026
Partner integrations: Permutive connects with identity providers, contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. · permutive.com, 1 Oct 2026
Platform: Permutive unifies clean room, curation, and first-party data activation in one privacy-first platform for publishers, advertisers, agencies, and retail media leaders. · permutive.com, 1 Oct 2026
Pricing: Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor. · trustradius.com, 1 Oct 2026
Privacy compliance: Permutive states that it participates in the IAB Europe Transparency & Consent Framework under vendor ID 361 and maintains industry-standard security procedures. · permutive.com, 1 Oct 2026
Privacy model: Permutive says its patented Edge technology processes data directly on the device instead of relying on third-party cookies or invasive tracking. · permutive.com, 1 Oct 2026
Privacy processing: Permutive says all data processing for its vertical publisher solution happens on-device and complies with GDPR, CCPA, and other global data regulations. · permutive.com, 1 Oct 2026
Security: Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. · permutive.com, 1 Oct 2026