Side by side
Narrative Data Marketplace vs Permutive
Both stand on audience data providers. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Narrative Data Marketplace if your team needs governed access to data and AI components, or a way to publish attribute-based data packages. Its composable workflows, Listings API, and query-layer Access Rules are central to how it works. Look elsewhere if you need public pricing before speaking with the company.
Visit Narrative Data Marketplace
Consider Permutive if your organization needs audience management, clean-room collaboration, and activation across publisher and advertising partners. Its no-cost entry option is absent, and supported identifier auto-collection is currently limited to web, so buyers with those requirements should look elsewhere.
Visit PermutiveThe facts
| Narrative Data Marketplace | Permutive | |
|---|---|---|
| Free plan | Not published | No |
| Open source | Not published | Not published |
| Runs on | API, Web | Android, iPhone, Web |
| Lowest paid plan | Free or on request | Not published |
| Plans published | 1 | None |
| Maker | Not published | Not published |
| Website | narrative.io | permutive.com |
| On audience data providers | #5 of 17 | #9 of 17 |
Narrative Data Marketplace: what it does well
- Listings cover data, AI skills, connectors, providers, packages, and workflows.
- Components can pass outputs between workflow steps without glue code.
- Access Rules govern pricing, usage rights, and retention at query time.
- One Listings API exposes media, availability, and bundle relationships.
- Pre-built connectors include named advertising, data, and AI services.
What to know first
- Marketplace access is paid, with a custom commercial model.
- Marketplace pricing, usage rates, and availability require a demo.
- The listed platforms are web and API.
Permutive: what it does well
- Combines a clean room, curation, and first-party data activation.
- Builds real-time audience graphs from sites, apps, or CDPs.
- Supports audience creation from behavioral, contextual, and demographic data.
- Enables collaboration with more than 150 publishers without moving data.
- Connects with Google Cloud, Snowflake, Databricks, and Azure.
What to know first
- Pricing is available only on request.
- There is no free plan or free trial.
- Automatic collection of supported identifiers is currently web-only.
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