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OnAudience DMP
What OnAudience DMP is
OnAudience DMP is a web-based data management platform for collecting audience information and turning it into segments for online campaign targeting. It works with first-party and third-party data, raw data, mobile data, CTV/OTT data, and browser or digital-content signals. Marketers can choose from 4,100 predefined segments or create custom audiences using rules, data points, timeframes, demographics, and geolocation. OnAudience says its platform processes data from more than 25 billion devices across over 200 markets. Users can exchange data with panel partners and activate audiences through listed DSPs, SSPs, marketplaces, and destinations including The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, and PubMatic. CTV activation and look-alike modeling are supported. Audience Reports analyze behavior and demographics, while group permissions control data access and editing. OnAudience states GDPR and CCPA compliance, Do-Not-Track and opt-out support, and partnership with the IAB Transparency and Consent Framework. Pricing starts at $500 a month.
Who it suits
It is aimed at advertisers, agencies, e-commerce businesses, publishers, and media companies managing large audience datasets. It suits teams needing segmentation, look-alike modeling, reporting, and activation across many destinations.
What it does well
- 4,100 predefined audience segments
- Custom demographic and geolocation rules
- Processes data across 200+ markets
- Look-alike modeling and CTV activation
- Permissions for data-owner groups
What to know first
- No free plan is listed
- Plans start at $500 a month
- Final pricing is tailored to business needs
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| OnAudience DMP | Starting at $500/month; exact quote tailored to business needs · Free set-up · Unlimited audience segments · Free look-alike audiences · Unlimited 1st-party data usage · 3rd-party data impressions included · Monthly or annual contract | $500 a month |
As onaudience.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Verdict
OnAudience DMP combines broad data collection, audience building, reporting, and activation options. Its large listed data scale and extensive destinations are paired with a paid plan starting at $500 a month.
Facts from OnAudience DMP's own pages
- Analytics
- Users can generate Audience Reports from their own segments to analyze audience behavior and demographics. · onaudience.com, 4 Oct 2026
- Audience data
- The company lists 4,100 predefined segments and says marketers can use its data directly through the DMP. · onaudience.com, 4 Oct 2026
- Custom segments
- The DMP segment builder supports custom rules and attributes including data points and timeframes, with demographic and geolocation options. · onaudience.com, 4 Oct 2026
- Data scale
- OnAudience says its platform processes data from more than 25 billion devices across over 200 markets. · onaudience.com, 4 Oct 2026
- Headquarters
- London, United Kingdom · onaudience.com, 28 Sept 2026
- Integrations
- OnAudience says its audience data is integrated with global DSP platforms and data distributors; the opened page does not name specific platforms. · onaudience.com, 4 Oct 2026
- Intended users
- OnAudience describes DMPs as useful for advertisers, agencies, e-commerce businesses, publishers, and media companies managing large audience datasets. · onaudience.com, 4 Oct 2026
- Opt-outs
- The audience-data page says OnAudience respects Do-Not-Track headers and opt-outs. · onaudience.com, 4 Oct 2026
- Partner data sharing
- DMP users can exchange data with partners in the panel and activate it on integrated platforms. · onaudience.com, 4 Oct 2026
- Permissions
- Data owners can assign user groups permissions to create, edit, delete, or read data. · onaudience.com, 4 Oct 2026
- Privacy
- OnAudience states it processes data in compliance with GDPR and CCPA and is a partner of the IAB Transparency and Consent Framework. · onaudience.com, 4 Oct 2026
- Purpose
- OnAudience DMP collects and manages data from multiple sources to create audience segments for precise online campaign targeting. · onaudience.com, 4 Oct 2026
- Support
- The company says it supports clients and helps them build their data management strategy. · onaudience.com, 4 Oct 2026
Where OnAudience DMP stands on Freedom251
- Audience Data Providers#8 of 17
- Data Management Platforms#23 of 30