Freedom251 › Email Marketing Software
Octeth
by Octeth
What Octeth is
Octeth is a self-hosted email marketing platform for agencies, SaaS companies, and enterprises. It combines campaign editing, A/B and multivariate testing, inbox previews, spam scoring, scheduled delivery, email automation, audience segmentation, landing pages, and bulk SMS. A visual journey builder links email, SMS, and webhook actions with conditions, waits, splits, and API triggers. Audience tools support unlimited lists, custom fields, tags, behavioral or field segments, and imports from several services or CSV. Octeth offers transactional email through REST API or SMTP, white-label client accounts, webhooks, plugins, and integrations including WordPress, WooCommerce, Shopify, Salesforce, HubSpot, and Zapier. Docker Compose deployment runs on a Linux server, while subscriber records, events, and logs stay in the customer database. Community is free forever for one user, one domain, and 10,000 subscribers, without white-labeling, updates, or support. Paid one-time licenses range from $790, paid once to $29,500, paid once, with three months of updates and support.
Who it suits
Octeth suits agencies, SaaS companies, enterprises, and ESPs needing self-hosted email, SMS, automation, segmentation, and white-label controls. It requires customer-managed hosting and delivery infrastructure.
What it does well
- Email, SMS, and webhook journeys
- A/B and multivariate testing
- Unlimited lists and segmentation
- White-label licensing options
- Customer-controlled data storage
What to know first
- Community edition limited to 10,000 subscribers
- Free tier lacks updates and support
- Hosting and delivery infrastructure excluded
- Paid licenses require large one-time fees
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Community Edition | No license fee; no credit card required · 10,000 subscribers | Free |
| Perpetual License | From $5K one-time · Unlimited subscribers · Unlimited sends · Unlimited client accounts | $5,000 a month |
| Annual Service Package | Continued product updates · Technical support · Optional after the initial included period | On request |
| Community | Free forever · 1 user account · 1 installation domain · 10,000 subscribers · No white-label · Docs only; no updates or support | Free |
| Studio | $12,500 one-time · 150 user accounts · 3 installation domains · Unlimited subscribers · White-label · 3 months of updates and support | $12,500, paid once |
| Agency | $20,000 one-time · 500 user accounts · 5 installation domains · Unlimited subscribers · White-label · 3 months of updates and support | $20,000, paid once |
| Unlimited | $29,500 one-time · Unlimited user accounts · Unlimited installation domains · Unlimited subscribers · White-label · 3 months of updates and support | $29,500, paid once |
| Solo | $5,500 one-time · 1 user account · 1 installation domain · Unlimited subscribers · White-label · 3 months of updates and support | $5,500, paid once |
The first 8 of 9 plans, as octeth.com lists them, read 20 Sept 2026. The maker's own page has the final word. Every plan
Verdict
Octeth offers extensive self-hosted campaign, automation, audience, and white-label capabilities across several paid tiers. The free edition is constrained, and customers must provide infrastructure and delivery services.
Facts from Octeth's own pages
- A/B testing
- Yes · octeth.com, 20 Sept 2026
- API and webhooks
- Octeth describes a REST API with JSON and XML responses, HMAC-signed event webhooks, and a plugin and hook system. · octeth.com, 12 Oct 2026
- Audience management
- The platform supports unlimited lists, custom fields, and tags, plus behavioral and field segments and imports from Mailchimp, ActiveCampaign, Drip, or CSV. · octeth.com, 12 Oct 2026
- Automation
- Its visual journey builder supports email, SMS, and webhook actions, conditions, waits, splits, and API-triggered journeys. · octeth.com, 12 Oct 2026
- Campaigns
- Campaign tools include a drag-and-drop editor, A/B and multivariate testing, inbox previews, spam scoring, and scheduled or timezone-aware delivery. · octeth.com, 12 Oct 2026
- Deployment and data
- Octeth deploys with Docker Compose on a Linux server, and the maker says subscriber records, events, and logs stay in the customer's database. · octeth.com, 12 Oct 2026
- Email automation
- Yes · octeth.com, 20 Sept 2026
- Founded
- 1999 · octeth.com, 28 Sept 2026
- Free option
- The Community edition is free forever and allows one user account, one installation domain, and 10,000 subscribers; it excludes white-label, updates, and support. · octeth.com, 12 Oct 2026
- Free plan
- Yes · octeth.com, 20 Sept 2026
- Headquarters
- New York, NY; London, UK; Istanbul, TR · octeth.com, 28 Sept 2026
- Integrations
- The site lists WordPress, WooCommerce, Shopify, Salesforce, HubSpot, and Zapier integrations, and names Amazon SES, SendGrid, Mailgun, Postmark, and SparkPost as delivery providers. · octeth.com, 12 Oct 2026
- Intended customers
- The maker presents Studio and Agency for agencies and Unlimited for ESPs and SaaS platforms. · octeth.com, 12 Oct 2026
- Landing pages
- Yes · octeth.com, 20 Sept 2026
- Limits and costs
- The license excludes server hosting and email delivery, which require customer-provided infrastructure and SMTP or a delivery provider. · octeth.com, 12 Oct 2026
- Privacy and compliance
- The maker says self-hosting keeps data on the customer's chosen infrastructure and lists consent management, preference centers, export, and deletion tools to help meet GDPR and other privacy requirements. · octeth.com, 12 Oct 2026
- Product
- Octeth is a self-hosted email marketing platform for agencies, SaaS companies, and enterprises. · octeth.com, 12 Oct 2026
- Audience segmentation
- Yes · octeth.com, 20 Sept 2026
- SMS
- Octeth supports bulk SMS campaigns, replies inbox, automatic opt-out, and Infobip and Xeebi connectors. · octeth.com, 12 Oct 2026
- Support
- Paid licenses include three months of updates and support; continued updates and support are available through an optional annual service package priced at 20% of the license fee. · octeth.com, 12 Oct 2026
- Transactional email
- Transactional email can be sent through a REST API or SMTP relay, with verified sender domains, per-domain API keys, and webhooks. · octeth.com, 12 Oct 2026
- White-label
- White-label licenses let agencies create client accounts with separate domains, branding, limits, and billing. · octeth.com, 12 Oct 2026
Where Octeth stands on Freedom251
- Email Marketing Software#62 of 188