Freedom report

Two barsScore 6.4

  • Free tierA free tier is on its own pricing page
  • Runs widely1 of 6 device platforms
  • DocumentedPlans, terms and facts published

BayEngage is TargetBay’s email and SMS marketing software for ecommerce stores. It brings together email campaigns, signup forms, audience segmentation, A/B testing, automation workflows, and campaign reports. SMS tools cover campaigns, one-to-one conversations, pre-built message ideas, consent keywords, and automations triggered by events. A segment builder combines rules and filters, and segments can update in real time. TargetBay lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and Canva in its app and integration ecosystem. APIs can sync email contacts and suppression lists and connect marketing workflows and automations. BayEngage offers a free 14-day trial and free-plan listings with different limits: one describes 250 subscribers and 500 emails per month, while the Forever free plan describes 250 subscribers and 2,500 emails per month, 380 free email templates, advanced segmentation, A/B testing, support, and email and SMS automation. The pricing information also advertises access to 10,000+ templates. Monthly pricing is based on email send volume; SMS credits are charged separately. Unused sends do not roll over, and volumes above 2.5 million monthly sends require a custom plan.

Who it is for

BayEngage suits ecommerce stores that want email and SMS campaigns, audience segmentation, and automation in one marketing service. It may also fit teams that need integrations with the listed commerce platforms or APIs for contact and suppression-list syncing.

What is good

  • Combines email campaigns, signup forms, automation, and reports.
  • Supports SMS campaigns, one-to-one conversations, and event-triggered automation.
  • Segments combine multiple rules and can update in real time.
  • Lists integrations including Shopify, WooCommerce, BigCommerce, Adobe Commerce, and Canva.
  • Offers a free 14-day trial.

What to know first

  • The free-plan listings give different monthly email allowances.
  • Unused email sends do not roll over.
  • SMS credits are charged separately on monthly plans.
  • More than 2.5 million monthly sends requires a custom plan.

Verdict

Choose BayEngage if your ecommerce store needs email and SMS marketing with segmentation, automation, and integrations. Check which free-plan allowance applies to your offer, and look elsewhere if you need unused sends to roll over or require more than 2.5 million monthly sends without a custom plan.

Get started with BayEngage

  1. Visit the BayEngage product website.
  2. Start the free 14-day trial or choose a free-plan listing.
  3. Set up email campaigns, signup forms, and audience segments.
  4. Connect a listed integration or use the APIs for contacts, suppression lists, and workflows.
  5. Choose a monthly or other plan based on your sending needs.

What the free plan stops at

The free-plan listings describe 250 subscribers with either 500 or 2,500 emails per month. Monthly email allowances depend on send volume, unused sends do not roll over, SMS credits are charged separately, and sending above 2.5 million per month requires a custom plan.

Questions about BayEngage

Does BayEngage have a free plan?

Yes. The listed Free plan is free and describes 250 subscribers and 500 emails per month. A separate Forever free plan is also listed at no cost with 250 subscribers and 2,500 emails per month.

Is there a free trial?

Yes. The pricing FAQ describes a free 14-day trial.

Which platforms does BayEngage support?

The listed platforms are API and web.

Which integrations are listed?

TargetBay lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and Canva in its app and integration ecosystem.

How is monthly pricing determined?

Monthly pricing is tiered and based on email send volume. SMS credits are charged separately, and the price depends on volume.

What happens above 2.5 million monthly sends?

Volumes above 2.5 million sends per month require a custom plan.

BayEngage plans and pricing

All plans
Free Free Forever free plan 250 subscribers · 500 emails per month targetbay.com · 20 Sept 2026
Premium 251-1,000 subscribers · Unlimited emails apps.shopify.com · 20 Sept 2026
Forever free plan Free forever Up to 250 subscribers · 2,500 emails per month · 380 free email templates · advanced segmentation · A/B testing · email and chat support · email and SMS automation targetbay.com · 12 Oct 2026
Full Migration Annual contract; volume rates Up to 2.5 million sends per month · full migration · white-glove onboarding · 24/7/365 priority support · dedicated success contact · dedicated IP available targetbay.com · 12 Oct 2026
Monthly Recurring monthly; tiered, usage-based pricing by email send volume Up to 2.5 million sends per month · price depends on volume · SMS credits charged separately targetbay.com · 12 Oct 2026
Custom plan Custom pricing for more than 2.5 million sends per month Custom volume, deliverability, IP, and infrastructure sizing targetbay.com · 12 Oct 2026

Compared on email marketing software

Free plan
Yes
Subscriber limit
1,000 contacts
Email automation
Yes
Audience segmentation
Yes
A/B testing
Yes

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