Best Salon Marketing Software in 2026
Updated
Salon marketing software supports client outreach, from campaign planning to tools for encouraging repeat visits. Compared on booking integration, campaign automation, and client segmentation, these options can be considered alongside email and SMS campaigns and loyalty tools. The listed free plan and paid-from details offer cost points to compare. Belliata, WellnessLiving, and FollowThrough are among the entries to consider. Think about how your salon connects marketing with bookings and which communication channels it uses, then weigh those needs against the capabilities shown for each option.
6 of 19 with known pricing have a free tier;0 apps show full bars: free, open, on most devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | BelliataWeb · Windows · Mac · Android · iPhone | Three bars | 5 of 6 | $20/mo | 6.7 | ||
| 2 | WellnessLivingWeb · Android · iPhone | Three bars | 3 of 6 | $35/mo | 6.6 | ||
| 3 | FollowThroughWeb · Android · iPhone · API | Three bars | 3 of 6 | $29/mo | 6.5 | ||
| 4 | SalonAppWeb · Android · iPhone | Three bars | 3 of 6 | $39/mo | 6.5 | ||
| 5 | SalonistWeb · Android · iPhone | Three bars | 3 of 6 | $59/mo | 6.5 | ||
| 6 | TersaviaWeb | Two bars | 1 of 6 | $30/mo | 6.4 | ||
| 7 | DemandforceWeb · Android · iPhone | Two bars | 3 of 6 | 5.6 | |||
| 8 | FreshaWeb · Android · iPhone | Two bars | 3 of 6 | 5.4 | |||
| 9 | LumidaraWeb | One bar | 1 of 6 | $10/mo | 5.4 | ||
| 10 | MeevoWeb · Windows · Mac · Android · iPhone · API | Two bars | 5 of 6 | 5.4 | |||
| 11 | BarberlyWeb · Windows · Mac · Android · iPhone | Two bars | No | 5 of 6 | $9/mo | 5.3 | |
| 12 | KitombaWeb · Windows · Mac · Android · iPhone | Two bars | 5 of 6 | 5.3 | |||
| 13 | PhorestWeb · Windows · Mac · Android · iPhone · API | Two bars | 5 of 6 | 5.3 | |||
| 14 | SalonizedWeb · Windows · Mac · Linux · Android · iPhone | Two bars | No | 6 of 6 | €21/mo | 5.3 | |
| 15 | ShoreWeb · Windows · Mac · Android · iPhone | Two bars | No | 5 of 6 | €4.16/mo | 5.3 | |
| 16 | VagaroWeb · Windows · Mac · Android · iPhone | Two bars | No | 5 of 6 | 5.3 | ||
| 17 | Beauty ProWeb · Android · iPhone | Two bars | No | 3 of 6 | €20.83/mo | 5.2 | |
| 18 | CleomitraWeb · Android · iPhone · API | Two bars | No | 3 of 6 | ₹999/mo | 5.2 | |
| 19 | DaySmart SalonWeb · Windows · Android · iPhone | Two bars | No | 4 of 6 | $29/mo | 5.2 | |
| 20 | GlossGeniusWeb · Android · iPhone | Two bars | No | 3 of 6 | $28/mo | 5.2 | |
| 21 | REACH.aiWeb · Android · iPhone | Two bars | No | 3 of 6 | $199/mo | 5.2 | |
| 22 | VanopaWeb · Android · iPhone | Two bars | No | 3 of 6 | $49/mo | 5.2 | |
| 23 | BeuWeb · Android · iPhone | Two bars | No | 3 of 6 | £20.75/mo | 5.1 | |
| 24 | BooksyWeb · Android · iPhone | Two bars | No | 3 of 6 | $29.99/mo | 5.1 | |
| 25 | BoulevardWeb · Android · iPhone | Two bars | No | 3 of 6 | $140,176/mo | 5.1 |
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Booking integration | SMS campaigns |
|---|---|---|---|---|---|---|---|---|
| 1 | Belliata | 6.7 | Free plan | $20/mo | Yes | Yes | Yes | |
| 2 | WellnessLiving | 6.6 | Free plan | $35/mo | No | 62 /mo | ||
| 3 | FollowThrough | 6.5 | Free plan | $29/mo | Yes | 29 /mo | Yes | Yes |
| 4 | SalonApp | 6.5 | Free plan | $39/mo | Yes | 39 /mo | ||
| 5 | Salonist | 6.5 | Free plan | $59/mo | Yes | |||
| 6 | Tersavia | 6.4 | Free plan | $30/mo | Yes | 9 /mo | ||
| 7 | Demandforce | 5.6 | Yes | Yes | ||||
| 8 | Fresha | 5.4 | Yes | |||||
| 9 | Lumidara | 5.4 | $10/mo | Yes | 10 /mo | Yes | Yes | |
| 10 | Meevo | 5.4 | No | |||||
| 11 | Barberly | 5.3 | No | $9/mo | No | 9 /mo | Yes | Yes |
| 12 | Kitomba | 5.3 | No | |||||
| 13 | Phorest | 5.3 | No | |||||
| 14 | Salonized | 5.3 | No | €21/mo | No | |||
| 15 | Shore | 5.3 | No | €4.16/mo | No | |||
| 16 | Vagaro | 5.3 | No | No | 30 /mo | |||
| 17 | Beauty Pro | 5.2 | No | €20.83/mo | No | Yes | Yes | |
| 18 | Cleomitra | 5.2 | No | ₹999/mo | No | Yes | Yes | |
| 19 | DaySmart Salon | 5.2 | No | $29/mo | No | 29 /mo | ||
| 20 | GlossGenius | 5.2 | No | $28/mo | No | 24 /mo | ||
| 21 | REACH.ai | 5.2 | No | $199/mo | No | 199 /mo | Yes | Yes |
| 22 | Vanopa | 5.2 | No | $49/mo | No | 49 /mo | Yes | Yes |
| 23 | Beu | 5.1 | No | £20.75/mo | No | Yes | Yes | |
| 24 | Booksy | 5.1 | No | $29.99/mo | No | 29.99 /mo | ||
| 25 | Boulevard | 5.1 | No | $140,176/mo | No | 143 /mo |
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