Freedom251 › Salon Marketing Software
Belliata

What Belliata is
Belliata is beauty salon management software for scheduling, online booking, point-of-sale work, and customer notifications. Its calendar supports color-coded services, quick rebooking, resource blocking, and staff schedules that account for breaks, training, and vacations. Clients can book at any time through a salon website or Facebook page. Client records can include booking and purchase history, as well as birthday reminders. The POS tracks stock and counts, supports retail sales without an appointment, records sales by beautician, and calculates staff commissions automatically. Free email reminders are sent 24 hours before appointments; SMS reminders are included in the premium plan. The software also provides post-booking feedback surveys and sales reports. Listed premium options include online payments, a branded booking page, expanded reporting, Google review requests, and customer loyalty points. Online booking can be added to Weebly, WordPress, Wix, and Facebook. Belliata runs on Android, iOS, macOS, web, and Windows. A free plan is available; the listed START and PRO plans cost $20 a month and $30 a month, respectively.
Who it suits
It suits beauty and wellness businesses that need appointment scheduling, online booking, customer records, and point-of-sale tools. The listed audiences include salons, barbers, spas, and massage therapists.
What it does well
- Online booking through salon websites and Facebook.
- Calendar handles staff breaks, training, and vacations.
- POS tracks stock and calculates staff commissions.
- Free email reminders arrive 24 hours before appointments.
- Available on Android, iOS, macOS, web, and Windows.
What to know first
- SMS reminders are included in the premium plan.
- START limits stock to 10 products.
- START costs $20 a month.
- PRO costs $30 a month.
Limits
The free plan includes beauty salon software, free email reminders, and free support. START limits stock to 10 products; SMS is priced from 0.02, and extra staff are listed at 0 × 3. SMS reminders are included in the premium plan.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | No credit card or contract; upgrade or cancel anytime · Online booking · calendar management · client management · mobile app · free email reminders | Free |
| START | Billed annually or monthly · 1 included staff · extra staff from $3 · stock limited to 10 products · SMS from $0.02 | $20 a month |
| PRO | Billed annually or monthly · 1 included staff · extra staff from $5 · business reporting · stock management · SMS marketing · website builder · Google Review Booster | $30 a month |
As belliata.com lists them, read 14 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Belliata beauty salon software website.
- Choose the free plan, START, or PRO.
- Use the web service or the Android, iOS, macOS, or Windows platform.
- Add online booking to a salon website or Facebook page; the listed booking integrations also include Weebly, WordPress, and Wix.
- Set up appointments, staff schedules, client records, and POS tasks.
Overview
Belliata is a salon-focused management product for businesses that want appointments, customer records, and retail sales handled together. It is a strong fit for salons and wellness providers that need more than a booking calendar; the free plan is useful for starting out, but SMS reminders and several customer-engagement tools require a paid plan.
Its mix of scheduling, online booking, stock control, and commission calculations makes it particularly relevant to teams selling products as well as services. Businesses seeking a simple, free booking tool without sales operations may not need its broader feature set.
Key features
Scheduling and booking
The calendar combines color-coded services, quick rebooking, and resource blocking with staff schedules that can account for breaks, training, and vacations. That is useful for salons coordinating rooms or equipment as well as staff. Clients can book around the clock through a salon website or Facebook page, with booking integrations for Weebly, WordPress, Wix, and Facebook.
Client records and communications
Records hold booking and purchase history, and can include birthday reminders, giving staff useful context for repeat visits. The free plan sends email reminders 24 hours before appointments. SMS reminders are a premium feature, and SMS pricing starts at 0.02 USD. Google review requests, online payments, a branded booking page, and loyalty points are also premium features, so salons wanting those customer touchpoints should budget for an upgrade.
Sales and business oversight
The POS handles stock counts and tracking, retail sales without an appointment, sales by beautician, and automated staff commission calculations. These tools make Belliata more compelling for product-selling salons than a booking-only system. Post-booking feedback surveys and sales reports add a way to monitor client responses and revenue; expanded reporting is premium.
Belliata identifies Stripe, Amazon Web Services, and PayPal among its trusted partners. It says its website uses SSL and AWS hosting, and that it follows the European Data Protection Directive and ePrivacy Directive and does not sell personal or business data.
Support
Support is offered seven days a week through onboarding, live chat, email, and YouTube videos, with a target response within four hours. That breadth can help businesses during setup, though the response time is a target rather than a guaranteed service level.
Pricing
Belliata has a free plan and paid plans from $15/user/mo in its pricing summary. The detailed plan prices are free for Free, $20 a month for START, and $30 a month for PRO. START and PRO are billed annually or billed monthly. Both include one first staff member; extra staff are priced at 0 × 3 on START and 0 × 5 on PRO. SMS pricing starts at 0.02.
- Free — free: Beauty salon software, free email reminders, and free support. Its 24-hour email reminders make it a sensible starting point for a solo operator who can do without premium customer tools.
- START — $20 a month: Includes one staff member and limits stock to 10 products. The cap may suit a small service-led business, but could constrain a salon with a wider retail range.
- PRO — $30 a month: Includes one staff member and does not state the START stock cap. It is the higher paid tier for businesses needing premium features, but the one included staff member means a team should account for extra-staff charges.
The plan details give monthly prices while allowing annual or monthly billing; they do not establish a different price for either billing cadence. Compare the total cost for your staffing needs, especially if you rely on SMS.
Platforms
Belliata supports Android, iOS, macOS, web, and Windows, giving staff several ways to access the system across mobile and desktop environments.
Who it's for
Belliata suits salons, barbers, spas, and massage therapists that need online booking alongside client records and sales operations. Its stock and commission tools are most relevant to businesses managing retail products or staff sales. A provider that only needs a small appointment allowance may prefer a more tightly capped plan elsewhere.
Pros and cons
- Pros: Scheduling accounts for staff availability and resource use, not just appointment slots.
- Pros: The POS combines retail sales, stock tracking, sales by beautician, and commission calculations.
- Pros: Free email reminders and support give new or solo businesses a practical entry point.
- Cons: START limits stock to 10 products, which may be restrictive for retail-heavy salons.
- Cons: Premium customer tools such as SMS reminders, online payments, loyalty points, and review requests are not part of the free offer.
- Cons: Paid plans include one staff member, so the cost rises for larger teams.
Alternatives
Salon Marketing Software is a category to explore if your priority is comparing salon marketing products rather than choosing a single management system.
- WellnessLiving is worth considering if you want a broader booking and app setup: its Starter plan is $62 a month billed annually for one staff member, classes and appointments booking, and client and staff apps.
- FollowThrough is a better match for contact pipelines and tasks than salon operations; its free plan allows one user and up to 25 contacts.
- SalonApp may suit a very small salon that can work within its free cap of 15 clients, 20 appointments per month, and one staff member.
- Salonist offers a free marketplace-listing plan capped at 50 appointments per month, with online booking, calendar and scheduling, and staff shift management.
- Fresha is another freemium option, with an Independent plan for one team member and a Team plan for unlimited team members.
- Lumidara is an alternative for web-based booking and campaigns: its Pro plan is $10 a month and includes unlimited clients, self-booking, deposits, 500 campaign sends a month, analytics, and aftercare.
- Tersavia may appeal to businesses prioritizing location coverage and no per-seat charge; its free booking and client-management plan covers every location without a contract.
- Barberly is a paid alternative with a free trial and plans priced per barber per month.
Verdict
Choose Belliata if your salon needs one system for appointment scheduling, online booking, customer history, and retail operations, especially when staff commissions and stock matter. Its free email reminders make it approachable, but SMS and several retention features sit behind paid plans, and team costs grow beyond the first staff member. Look elsewhere if you need a generous free appointment allowance or want premium communications without upgrading.
Verdict
Belliata brings appointment management, online booking, client records, and sales tools into one salon-focused product. Its free plan includes email reminders, while SMS reminders and other listed capabilities are premium features.
Questions
Does Belliata have a free plan?
Yes. The Free plan includes beauty salon software, free email reminders, and free support.
What do the listed plans cost?
START is listed at $20 a month and PRO at $30 a month. The pricing note says paid plans start at $15/user/mo; the plan details say billing can be annual or monthly.
Which platforms does Belliata support?
Belliata is available on Android, iOS, macOS, web, and Windows.
Can customers book online?
Yes. Clients can book 24/7 through a salon website or Facebook page. Booking can also be added to Weebly, WordPress, and Wix.
Are SMS reminders included?
SMS reminders are included in the premium plan. The plan details list SMS pricing from 0.02.
Who makes Belliata?
Belliata and Zolmi are brand names of Umov Sp. z o.o., which lists an address in Warsaw, Poland.
Facts from Belliata's own pages
- API listing
- Capterra’s feature catalog lists an API capability for Zolmi/Belliata. · getapp.com, 14 Oct 2026
- Calendar
- The calendar supports appointment creation, color-coded services, quick rebooking, resource blocking, staff breaks, training and vacations. · belliata.com, 14 Oct 2026
- Calendar integration
- The feature matrix lists synchronization with Google Calendar. · belliata.com, 14 Oct 2026
- Client records
- Client profiles can contain booking and purchase history, spending information, invoices, no-shows and birthday reminders. · getapp.com, 14 Oct 2026
- Company
- Belliata and Zolmi are brand names of Umov Sp. z o.o., with a listed address in Warsaw, Poland; the Belliata story says it began in 2004. · belliata.com, 3 Oct 2026
- Company legal name
- Belliata identifies itself as a trading name of Umov Sp. z o.o. · belliata.com, 14 Oct 2026
- Company origin
- The company story says the product began from a hair salon in east London in 2004 and was developed by founder Paul with salon partner Bradley. · belliata.com, 14 Oct 2026
- Company status
- Crunchbase describes Belliata as a private, active, for-profit software development firm. · crunchbase.com, 14 Oct 2026
- Data ownership
- The pricing FAQ says customers own their customer data and describes planned automatic backup through Google Drive or Dropbox. · belliata.com, 14 Oct 2026
- Deployment
- The product is cloud based and the vendor says there is nothing to download or install; upgrades are handled by the service. · belliata.com, 14 Oct 2026
- Developer documentation
- The reviewed official pages provide no public API reference, SDK download or developer documentation link. · belliata.com, 14 Oct 2026
- Founder
- Crunchbase lists Paul Hopkins as Belliata founder and CEO. · crunchbase.com, 14 Oct 2026
- Google Play listing
- The Android app listing shows 1K+ downloads, PEGI 3 content rating, and no numerical user rating in the opened page. · play.google.com, 14 Oct 2026
- Headquarters
- The Google Play developer listing gives Umov Sp. z o.o. an address in Warsaw, Poland. · play.google.com, 14 Oct 2026
- Integrations
- The beauty-salon page lists Weebly, WordPress, Wix and Facebook for adding booking, and names Stripe, Amazon Web Services and PayPal as trusted partners. · belliata.com, 14 Oct 2026
- Inventory
- Inventory tools include stock tracking, stock counts, professional-product usage, low-stock alerts, purchase orders and barcode-scanner support. · belliata.com, 14 Oct 2026
- Limit: expenses
- A reviewer says expenses require manual entry and lack receipt-photo or digital-receipt storage, so they use another expense system. · getapp.com, 14 Oct 2026
- Limit: gift-card redemption
- A Capterra reviewer says online bookings cannot apply a previously purchased gift card, forcing a deposit instead. · getapp.com, 14 Oct 2026
- Limit: performance
- Reviews report occasional slow app behavior, delayed synchronization between phone and computer, and calendars that are not quick to resize. · capterra.com, 14 Oct 2026
- Limit: website builder
- A reviewer reported waiting more than a month for the promised website, and the vendor acknowledged the builder was being transferred to a new version. · getapp.com, 14 Oct 2026
- Marketing
- Listed growth tools include SMS marketing, loyalty points, gift cards, packages, memberships, automated surveys and Google Review Booster. · belliata.com, 14 Oct 2026
- Not yet listed
- The official feature matrix marks loyalty and referral tools, recurring memberships with autopay, Reserve with Google, email marketing, multi-site management, waitlist automation and self check-in as coming soon. · belliata.com, 14 Oct 2026
- Online booking
- Clients can book 24/7 through an embedded website booking page or Facebook page. · belliata.com, 14 Oct 2026
- Online marketplace
- The consumer app lets people discover local beauty, wellness and barber professionals, view services and prices, check availability, book and pay, manage bookings, receive reminders and rebook. · play.google.com, 14 Oct 2026
Where Belliata stands on Freedom251
- Salon Marketing Software#1 of 46
