Freedom251 › Salon Marketing Software
Lumidara

What Lumidara is
Lumidara is a web-based scheduling and client-retention tool for independent beauty businesses, including salons, nail studios, lash bars, and spas. Clients can choose a service, check availability, and book through a link, while a mobile-optimized client portal is also available by link or QR code without an app. Businesses can award loyalty points for visits or spending and offer rewards clients redeem in the portal. Automated tools include rebooking nudges, birthday perks, referral tracking, and campaign messages. Card payments run through a business’s own Stripe account; Lumidara says it takes no cut. The free plan and 30-day trial are listed alongside Pro at $10 a month and Branded at $30 a month. Pro includes unlimited clients, booking deposits, and 500 custom campaign sends monthly; Branded includes 5,000 sends and removes Lumidara branding. Square integration is on the roadmap. After cancellation, business data is retained for 30 days before deletion, with immediate deletion available on request.
Who it suits
Lumidara suits independent beauty businesses that want online booking, loyalty rewards, and automated client campaigns. It is available on the web, with a client portal that works through a link or QR code.
What it does well
- Clients book through a link without an app.
- Points can be based on visits or spending.
- Automations include rebooking nudges and birthday perks.
- Businesses use their own Stripe account for card payments.
What to know first
- Pro includes 500 custom campaign sends monthly.
- Branded costs $30 a month.
- Square integration is still on the roadmap.
Limits
Starter supports up to 5 clients. Pro includes 500 custom campaign sends per month, while Branded includes 5,000.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | Unlimited clients · online self-booking · booking deposits · 500 custom campaign sends a month · business analytics and aftercare | $10 a month |
| Branded | 5,000 custom campaign sends a month · your logo and brand color · Lumidara branding removed | $30 a month |
| Starter | Up to 5 clients · loyalty rewards and referrals · client portal mini-site · automated campaigns · card payments through your own Stripe account | On request |
As lumidara.com lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Lumidara website.
- Choose the free plan or start the 30-day trial.
- Select Starter, Pro, or Branded based on the listed plan features.
- Connect your own Stripe account if you want to accept card payments.
- Share the client portal link or QR code so clients can access it.
Verdict
Lumidara combines booking, loyalty, and client messaging for independent beauty businesses. The free plan is listed, while paid plans start at $10 a month.
Questions
Does Lumidara have a free plan or trial?
Yes. Lumidara lists a free plan and a 30-day trial.
How much do the paid plans cost?
Pro costs $10 a month and Branded costs $30 a month. Paid plans start at $10/mo.
What platforms does Lumidara support?
Lumidara is available on the web.
Can clients book without installing an app?
Yes. Clients can book through a link, and the mobile-optimized portal is accessible by link or QR code.
Does Lumidara integrate with Square?
Square integration is on the roadmap. The FAQ describes automatic loyalty points for completed Square transactions as intended once connected.
How does Lumidara handle business data and payment details?
Lumidara says it uses Supabase Row Level Security to restrict each business to its own data and encrypts connections with SSL. Subscription payments are processed by Stripe, and Lumidara says it does not store card numbers or banking details on its servers.
Facts from Lumidara's own pages
- Audience
- Lumidara is built for independent beauty businesses, including salons, nail studios, lash bars, and spas. · lumidara.com, 2 Oct 2026
- Automations
- The product offers rebooking nudges, birthday perks, referral tracking, and automated campaign messages. · lumidara.com, 2 Oct 2026
- Booking
- Clients can choose a service, view availability, and book through a link without needing an app. · lumidara.com, 2 Oct 2026
- Campaign limit
- Pro includes 500 custom campaign sends per month, while Branded includes 5,000. · lumidara.com, 2 Oct 2026
- Client access
- The client portal is a mobile-optimized web page clients can access through a link or QR code without downloading an app. · lumidara.com, 2 Oct 2026
- Data retention
- After account cancellation, business data is retained for 30 days and then permanently deleted, though owners can request immediate deletion. · lumidara.com, 2 Oct 2026
- Integration
- Square integration is on the roadmap; the FAQ says completed Square transactions are intended to award points automatically once connected. · lumidara.com, 2 Oct 2026
- Loyalty
- Businesses can set points rules based on visits or dollars spent and offer rewards clients redeem through their portal. · lumidara.com, 2 Oct 2026
- Payments
- Businesses connect their own Stripe account to accept card payments, and Lumidara says it takes no cut of those payments. · lumidara.com, 2 Oct 2026
- Privacy
- The privacy policy says subscription payments are processed by Stripe and Lumidara does not store card numbers or banking details on its servers. · lumidara.com, 2 Oct 2026
- Product
- Lumidara provides scheduling, loyalty program management, and client retention tools for beauty businesses. · lumidara.com, 2 Oct 2026
- Security
- The FAQ says Lumidara uses Supabase Row Level Security so each business can access only its own data, and encrypts connections with SSL. · lumidara.com, 2 Oct 2026
- Support
- Lumidara provides a contact form for questions, feedback, or product inquiries. · lumidara.com, 2 Oct 2026
Where Lumidara stands on Freedom251
- Salon Marketing Software#5 of 46
- Salon Loyalty Software#5 of 40
