Shore
by Shore
What Shore is
Shore brings appointment booking, customer and staff management, payments, and point-of-sale tools into one service for businesses. Customers can book through a business website, Google, Instagram, or Facebook. For appointments, Shore provides an online calendar, customer management, automatic reminders, and business statistics. Its POS app turns an iPad into a register that can connect to a card reader and receipt printer. Shore runs in a browser on Mac and Windows computers and offers iOS and Android apps. Plans cover booking, marketing, POS, or a combination. Booking + Marketing adds email marketing, Google reviews, employee management, birthday reminders, and PayPal integration; POS plans include inventory tools and a DATEV interface. Shore says browser-to-server data uses 256-bit SSL encryption, and its servers and databases are ISO certified, located in Germany, and backed up daily with redundant storage. The 14-day trial requires no payment information and ends automatically. Pricing starts at €49.90/mo (annual); regular monthly prices after the first 12 months are higher.
Who it suits
Shore suits service providers and retailers, including businesses in hair, beauty, health, wellness, and retail. It may fit businesses that want appointment booking alongside customer management or point-of-sale tools.
What it does well
- Customers can book through websites, Google, Instagram, or Facebook.
- Automatic appointment reminders and business statistics are available.
- POS software turns an iPad into a register.
- A 14-day trial requires no payment information.
- Browser, iOS, Android, Mac, and Windows access.
What to know first
- No free plan is listed.
- Calendar sync is one-way.
- Booking supports up to five employees.
- DATEV MeinFiskal is limited to Germany-based businesses.
Limits
The 14-day trial ends automatically, and Shore has no free plan. Booking lists up to five employees; Booking + Marketing lists unlimited employees. DATEV MeinFiskal is available only to customers whose business is based in Germany.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| POS | Annual pricing; regular price after the first 12 months is €49.90 per month · iPad POS software · Common payment options · DATEV interface · Inventory control · Customer management | €49.90 a month |
| POS+ | Annual pricing; regular price after the first 12 months is €69.90 per month · All POS features · Customer display app · Tips · Inventory management · Pre-accounting | €69.90 a month |
| All-in-One | Annual pricing; regular price after the first 12 months is €119.90 per month · All Booking + Marketing features · All POS+ features | €119.90 a month |
| Booking | +VAT (where applicable). · Online calendar · Online booking · Customer management · iOS and Android app | $4,990 a month |
| Booking + Marketing | +VAT (where applicable). · All Booking functions · E-mail marketing · Google reviews · Employee management · Chat function · PayPal integration | $6,990 a month |
As shore.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Getting started
- Open https://www.shore.com/.
- Choose a Booking, POS, or combined plan.
- Start the 14-day trial without entering payment information.
- Use Shore in a browser on a computer, or access its iOS or Android app.
- Contact Shore’s support team for help with registration, setup, or importing data.
Verdict
Shore combines booking and retail tools, with plan options for scheduling, marketing, POS, or both. The 14-day trial offers a way to explore it, while businesses should account for the higher regular monthly prices after the first year.
Questions
Does Shore have a free plan?
No. Shore offers a 14-day trial instead.
What does Shore cost?
The pricing note gives a starting price of €49.90/mo (annual). The Booking, POS, Booking + Marketing, POS+, and All-in-One plans list annual pricing, with regular monthly prices after the first 12 months of €49.90, €69.90, or €119.90 depending on the plan.
What platforms does Shore support?
It runs in a browser on Mac and Windows computers and has iOS and Android apps.
Which integrations are listed?
Booking lists Google Calendar integration. Booking + Marketing lists PayPal integration, and Shore POS offers a DATEV interface for POS data.
Who makes Shore, and where is it based?
Shore makes the product and is headquartered in Munich, Germany. The company was founded in 2012.
What is included in the trial?
The trial lasts 14 days, requires no payment information, and ends automatically.
Facts from Shore's own pages
- Accounting
- Shore POS offers a DATEV interface for transferring POS data to a tax advisor. · shore.com, 9 Oct 2026
- Appointment tools
- Shore offers an online calendar, customer management, automatic appointment reminders, and business statistics. · shore.com, 9 Oct 2026
- Audience
- Shore describes its customers as service providers and retailers and highlights industries including hair, beauty, health, wellness, and retail. · shore.com, 9 Oct 2026
- Automated reminders
- Yes · shore.com, 20 Sept 2026
- Availability
- Shore says the DATEV MeinFiskal integration is available only to customers whose business is based in Germany. · help.shore.com, 9 Oct 2026
- Booking pages
- Yes · shore.com, 20 Sept 2026
- Calendar sync
- one-way · shore.com, 20 Sept 2026
- Data hosting
- Shore says its servers and databases are ISO certified and located in Germany, with daily backups and redundant storage at different sites. · my-cockpit.shore.com, 9 Oct 2026
- Free plan
- No · shore.com, 20 Sept 2026
- Group booking
- Yes · shore.com, 20 Sept 2026
- Headquarters
- Munich, Germany · shore.com, 28 Sept 2026
- Integrations
- The Booking package lists Google Calendar integration, and Booking + Marketing lists PayPal integration. · my-cockpit.shore.com, 9 Oct 2026
- Limits
- The pricing comparison lists up to five employees for Booking and unlimited employees for Booking + Marketing. · my-cockpit.shore.com, 9 Oct 2026
- Online booking
- Customers can book appointments through a business’s website, Google, Instagram, or Facebook. · shore.com, 9 Oct 2026
- Payment collection
- Yes · shore.com, 20 Sept 2026
- Platform access
- Shore runs in a browser on computers, including Mac and Windows, and offers iOS and Android apps. · my-cockpit.shore.com, 9 Oct 2026
- Point of sale
- The Shore POS app turns an iPad into a register that can connect to a card reader and receipt printer. · shore.com, 9 Oct 2026
- Product
- Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for businesses. · shore.com, 9 Oct 2026
- Security
- Shore says browser-to-server data transmission uses 256-bit SSL encryption. · shore.com, 9 Oct 2026
- Support
- Shore offers personal support and a hotline, and says its service team helps with registration, setup, and importing data. · shore.com, 9 Oct 2026
- Trial
- The free trial lasts 14 days, requires no payment information, and ends automatically. · my-cockpit.shore.com, 9 Oct 2026
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