Side by side

Boulevard vs Shore

Both stand on salon software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Boulevard

Paid AndroidAPIiPhone+1

Boulevard combines booking, scheduling, marketing, and business-management functions for self-care businesses. Consider its listed equipment requirements and Enterprise-only API access when assessing fit.

Visit Boulevard

Shore

Free trial AndroidiPhoneMac+2

Shore combines booking and retail tools, with plan options for scheduling, marketing, POS, or both. The 14-day trial offers a way to explore it, while businesses should account for the higher regular monthly prices after the first year.

Visit Shore

The facts

	Boulevard	Shore
Free plan	No	A free trial
Open source	No	Not published
Runs on	Android, API, iPhone, Web	Android, iPhone, Mac, Web, Windows
Lowest paid plan	Essentials: $143 a month	See the plans
Plans published	4	5
Maker	Boulevard	Shore
Website	joinblvd.com	shore.com
On salon software	#14 of 37	#18 of 37

Boulevard: what it does well

Clients can book through websites and social media.
Beau AI answers calls and captures leads 24/7.
Includes marketing tools and SMS appointment notifications.
Supports multiple locations, waitlists, and intake forms.
Available on Android, iOS, and the web.

What to know first

No free plan is listed.
Payment processing requires an iPad and Boulevard Duo.
Public APIs and custom apps are Enterprise-only.

Shore: what it does well

Customers can book through websites, Google, Instagram, or Facebook.
Automatic appointment reminders and business statistics are available.
POS software turns an iPad into a register.
A 14-day trial requires no payment information.
Browser, iOS, Android, Mac, and Windows access.

What to know first

No free plan is listed.
Calendar sync is one-way.
Booking supports up to five employees.
DATEV MeinFiskal is limited to Germany-based businesses.

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